Sponsored Products
Here is a breakdown of the requirements for your sponsored product placement to pass both technical and design QA:
Beaconing
Level | Title | Response field | Explanation | Mandatory |
---|---|---|---|---|
Placement | Impression |
| URL to be called when the whole placement is loaded onto the page. For sponsored products, the placement is considered "loaded" when at least one product is rendered. | Yes |
Placement | View |
| URL to be called when at least 50% of the first product is in the user's viewport for at least 1 uninterrupted second. This beacon should only be fired once. | Yes |
Product | Impression |
| URL to be called when the individual product tile is loaded onto the page. If leveraging universal beacons, this field will be blank. This beacon should only be fired once. | Yes |
Product | View |
| URL to be called when the individual product tile is viewed according to IAB's viewable ad impression measurement guidelines. At least 50% of the placement must be in the user's viewport for at least 1 uninterrupted second. This beacon should only be fired once per product. | Yes |
Product | Click |
| productPage It is possible to use this as the onClickBeacon This beacon should fire on all the range of clicks; left click, middle click, right click to open in a new tab and keyboard shortcuts that simulate a click. Both
| Yes |
Product | Add-to-cart |
| URL to be called when a product is added to or removed from the basket/cart. You can add the quantity of products as a query string parameter. If no This beacon should be fired on every add-to-cart click event. Criteo will deduplicate clicks for billing purposes internally. | Yes |
Product | Add-to-wishlist |
| URL to be called when the product is added to the wishlist/favorites. This beacon should be fired on every add-to-wishlist click event. Criteo will deduplicate clicks for billing purposes internally. | Yes |
Ad design
Check | Explanation | Mandatory |
---|---|---|
Breakpoint adherence | For each window size (breakpoint), ensure the sponsored products are positioned properly and that all "sponsored" badges are displayed correctly, as shown in the mock-ups provided by Criteo. | Yes |
Mock-up adherence | The design of the mock-ups should be followed as specified:
| Yes |
API features
Check | Explanation | Mandatory |
---|---|---|
Filters leveraged in ad calls |
| Yes, if filters have been implemented |
Leveraging regiondata |
| Yes, if regiondata has been implemented |
Attribution
Check | Explanation | Mandatory |
---|---|---|
Test purchase |
| Yes |
Updated about 21 hours ago