Placement

Impression

onLoadBeacon

URL to be called when the whole placement is loaded onto the page. For sponsored products, the placement is considered “loaded” when at least one product is rendered.

Yes

Placement

View

onViewBeacon

URL to be called when at least 50% of the first product is in the user’s viewport for at least 1 uninterrupted second.

This beacon should only be fired once.

Yes

Product

Impression

onLoadBeacon

URL to be called when the individual product tile is loaded onto the page. If leveraginguniversal beacons, this field will be blank.

This beacon should only be fired once.

Yes

Product

View

onViewBeacon

URL to be called when the individual product tile is viewed according to IAB’s viewable ad impression measurement guidelines. At least 50% of the placement must be in the user’s viewport for at least 1 uninterrupted second.

This beacon should only be fired once per product.

Yes

Product

Click

productPage

and/or

onClickBeacon

productPage

This element is a URL that will send anOnClickBeaconbeacon to Criteo and then redirect the shopper to the item’s PDP link (pulled from the product feed).

It is possible to use this as thehrefvalue for the sponsored product as a way to track clicks instead of calling theOnClickBeaconURL.

onClickBeacon

URL to be called when the individual product tile is clicked. This refers to any

click interaction with the product tile outside of adding to cart or adding to wishlist (see next two rows).

This beacon should fire on all the range of clicks; left click, middle click, right click to open in a new tab and keyboard shortcuts that simulate a click.

Both

This label refers to cases where bothOnClickandProductPagebeacons are triggered.

• Important_: These beacons are treated as separate events and are not deduplicated against each other.

Deduplication is performed only when multiple beacons of the same type are received. Criteo will handle this deduplication internally for billing purposes.

Yes

Product

Add-to-cart

onBasketChangeBeacon

URL to be called when a product is added to or removed from the basket/cart. You can add the quantity of products as a query string parameter. If noquantityparameter is provided, it defaults to1.

This beacon should be fired on every add-to-cart click event. Criteo will deduplicate clicks for billing purposes internally.

Yes

Product

Add-to-wishlist

onWishlistBeacon

URL to be called when the product is added to the wishlist/favorites.

This beacon should be fired on every add-to-wishlist click event. Criteo will deduplicate clicks for billing purposes internally.

Yes

Breakpoint adherence

For each window size (breakpoint), ensure the sponsored products are positioned properly and that all “sponsored” badges are displayed correctly, as shown in the mock-ups provided by Criteo.

Yes

Mock-up adherence

The design of the mock-ups should be followed as specified:

• Product information:Layout, price, rating, text orientation, and text centering.
• Navigation elements:Include any arrows or scrolls that are part of the product.
• Title:Font style should match the mock-ups.
• Text:Placement, font family, font size, and colors should match the mock-ups.
• Sponsored text:Placement, font family, font size, and color should match the mock-ups.
• Contour:Ensure there is a contour around the solution, following the mock-up design.

Yes

Filters leveraged in ad calls

• Format:Ensure the filters in the ad call match the product feed.
• Multiple values:Ensure filters with multiple values are passed correctly using the ‘in’ operator.
• Removal:Ensure that when filters are removed, updated ad calls are made to Criteo reflecting on site.

Yes, if filters have been implemented

Leveraging regiondata

• Format:Ensure that the region IDs in the ad call match what is passed in the product feed
• Adherence:Ensure that Criteo is adhering properly to the region in our ad response

Yes, if regiondata has been implemented

Test purchase

• Format:Ensure that thetrackTransactionpage is passing all parameters properly, including unitary price for each item.
• Returns:If leveraging the return functionality, ensure that returned orders trigger a new API call withquantity=0for all returned items.

Yes