IAB Banners

IAB Banners are a permanent format and are not being deprecated. They remain unchanged alongside the new Onsite Display formats.

Response keys

Field	Description
`background_image`	URL of Background image file for desktop, mobile & app
`desktop_background_image_alt_text`	Alternative text for background image file for desktop, mobile & app
`redirect_url`	Web URL that the user should be redirected to
`redirect_url_app`	App deeplink that the user should be redirected to
`redirect_target`	Redirection target, can have the following values: “_blank”: redirects to a new tab “_self”: redirects in the same tab (only applicable for web)

Specifications

Leaderboard: This format is only displayable on desktop. The format won’t be displayed under 728px.
Medium Rectangle: This format can be displayed on all environment (desktop, mobile web, and app).
Skyscraper: This format is only displayable on desktop.

Asset sizes

Leaderboard: 728x90px
Medium rectangle: 300x250px
Skyscraper: 160x600px

Sample responses

Leaderboard

{
    "status": "OK",
    "placements": [{
        "viewSearchResult_API_desktop-IAB": [{
            "format": "iab_leaderboard",
            "products": [],
            "rendering": {
                "background_image": "//retailmedia-static.criteo.com/creativeassets-live/line-item/15964606fg62fgh02886144/C_0/background_image.jpeg",
                "desktop_background_image_alt_text": "Alternative text for background image",
                "redirect_url": "https://www.criteo.us/p/salade-batavia-3000001ffgghjhg040194",
                "redirect_url_app": "app redirect",
                "redirect_target": "_self"
            },
            "OnLoadBeacon": "//b.us5.us.criteo.com/rm?rm_e=gU6UTFHZRX8h%2bLm%2fgfardqYdNcwv1OkAlS4Ip1Go8pZDMgtJ9b6J28QWdhsC2nAZTzLCJmI3i486hJaSNb8cJMQcCSlgYxB4OSIhR%2bzYBx9jpKqNjHfVQcNiNKp8NNaSTu3BnA23%2fpeljDGSOjBFZEddfotGA1NP%2bVCC8JJMGfgh2n1uJxTdGoTrkriygDOy0iz7qAwf7sj%2bctHKVa2suRSe2ZRLawkZfztW231Vcw3xn0FTPeKbhdhjYGBzNKs%2fkUbP7Q0bLzX0s4WqAqMzV1IppHg%3d%3d&ev=2",
            "OnViewBeacon": "//b.us5.us.criteo.com/rm?rm_e=qK9HLTImiTHdD5zv6c%2fcyCgOlBfgaplqTmu0CkokA1jIrovi4qrVG%2bibqys%2b8SojsJTKuZ28LCqGFUlSdX0013z8mG%2frmJhXcnM2bq0V4DSDewNZWUmVGudiBAY8mrK9CB0f0DjKkrhy7tDGmjSiJJgTqLzxIOYAoCQaj664x%2fZVdfgh4RsNU%2fcgtoYMcAI%2fDmZrmoxbPhzH8EFx%2bkm2My4dfHd9MFyuTmDhGLpM3FAhsqdDVD1bKwNJH49PXo2iGztiD&ev=2",
            "OnClickBeacon": "//b.us5.us.criteo.com/rm?rm_e=rjTAB7fXC6J7S%2f8%2bT2IIaMHIMdfg9LvCYDHSuka%2bOdx2dEzgUby%2f9fJGwebUZgEoQa2Ecm6RqVonJscN52%2fiwK87d5HxbrfghxGLpGXueXg5ioxvfsm9%2bZ9JHfmCa7zu8QgVRk7Qtq1Kb28gX2%2fup3jaCCckAjMxxgplInlqBxUZ7LRXmqYr8HUrKsTZoYlxmt9s56OaHXEW9YvGeQpou%2fsJjilzmjXb7AJOrndW5ch0TX4G2zZ4qaJyKPuBgl4t1CjHH&ev=2",
            "OnBundleBasketChangeBeacon": "//b.us5.us.criteo.com/rm?rm_e=yVma5fEYR2%2baGTU2mFGoD1qSImhAifgUXBh4kE5yCe2a%2fiMcLRlrG%2bA1DuZZlyVFolE%2bBYhimmashpJaYNhmBEhbLLSbPIcm35fghNjyhlND50SEwwUwMFYfY58Qmnec3wOjPp%2bwfdH7GDA6fnCP6Yg8N%2flhIlc1bwhNle%2bboNzAfTWEKgv8dM3m%2bYvV5TbXB0W8GHbINKwMwY6nzhU2uKklutTRQTPoxj4kGFfK70Oyx23rd6j3r2864Pl3TLsB6QD1Y&ev=2"
        }]
    }]
}

Medium Rectangle

{
    "status": "OK",
    "placements": [{
        "viewSearchResult_API_desktop-IAB": [{
            "format": "iab_medium_rectangle",
            "products": [],
            "rendering": {
                "background_image": "//retailmedia-static.criteo.com/creativeassets-live/line-item/15964606fg62fgh02886144/C_0/background_image.jpeg",
                "desktop_background_image_alt_text": "Alternative text for background image",
                "redirect_url": "https://www.criteo.us/p/salade-batavia-3000001fghjfghg040194",
                "redirect_url_app": "app redirect",
                "redirect_target": "_self"
            },
            "OnLoadBeacon": "//b.us5.us.criteo.com/rm?rm_e=gU6UTFHZRX8h%2bLm%2fgfardqYdNcwv1OkAlS4Ip1Go8pZDMgtJ9b6J28QWdhsC2nAZTzLCJmI3i486hJaSNb8cJMQcCSlgYxB4OSIhR%2bzYBx9jpKqNjHfVQcNiNKp8NNaSTu3BnA23%2fpeljDGSOjBFZEddfotGA1NP%2bVCC8JJMGfgh2n1uJxTdGoTrkriygDOy0iz7qAwf7sj%2bctHKVa2suRSe2ZRLawkZfztW231Vcw3xn0FTPeKbhdhjYGBzNKs%2fkUbP7Q0bLzX0s4WqAqMzV1IppHg%3d%3d&ev=2",
            "OnViewBeacon": "//b.us5.us.criteo.com/rm?rm_e=qK9HLTImiTHdD5zv6c%2fcyCgOlBfgaplqTmu0CkokA1jIrovi4qrVG%2bibqys%2b8SojsJTKuZ28LCqGFUlSdX0013z8mG%2frmJhXcnM2bq0V4DSDewNZWUmVGudiBAY8mrK9CB0f0DjKkrhy7tDGmjSiJJgTqLzxIOYAoCQaj664x%2fZVdfgh4RsNU%2fcgtoYMcAI%2fDmZrmoxbPhzH8EFx%2bkm2My4dfHd9MFyuTmDhGLpM3FAhsqdDVD1bKwNJH49PXo2iGztiD&ev=2",
            "OnClickBeacon": "//b.us5.us.criteo.com/rm?rm_e=rjTAB7fXC6J7S%2f8%2bT2IIaMHIMdfg9LvCYDHSuka%2bOdx2dEzgUby%2f9fJGwebUZgEoQa2Ecm6RqVonJscN52%2fiwK87d5HxbrfghxGLpGXueXg5ioxvfsm9%2bZ9JHfmCa7zu8QgVRk7Qtq1Kb28gX2%2fup3jaCCckAjMxxgplInlqBxUZ7LRXmqYr8HUrKsTZoYlxmt9s56OaHXEW9YvGeQpou%2fsJjilzmjXb7AJOrndW5ch0TX4G2zZ4qaJyKPuBgl4t1CjHH&ev=2",
            "OnBundleBasketChangeBeacon": "//b.us5.us.criteo.com/rm?rm_e=yVma5fEYR2%2baGTU2mFGoD1qSImhAifgUXBh4kE5yCe2a%2fiMcLRlrG%2bA1DuZZlyVFolE%2bBYhimmashpJaYNhmBEhbLLSbPIcm35fghNjyhlND50SEwwUwMFYfY58Qmnec3wOjPp%2bwfdH7GDA6fnCP6Yg8N%2flhIlc1bwhNle%2bboNzAfTWEKgv8dM3m%2bYvV5TbXB0W8GHbINKwMwY6nzhU2uKklutTRQTPoxj4kGFfK70Oyx23rd6j3r2864Pl3TLsB6QD1Y&ev=2"
        }]
    }]
}

Skyscraper

{
    "status": "OK",
    "placements": [{
        "viewSearchResult_API_desktop-IAB": [{
            "format": "iab_skyscraper",
            "products": [],
            "rendering": {
                "background_image": "//retailmedia-static.criteo.com/creativeassets-live/line-item/15964606fg62fgh02886144/C_0/background_image.jpeg",
                "desktop_background_image_alt_text": "Alternative text for background image",
                "redirect_url": "https://www.criteo.us/p/salade-batavia-3000001ffghjghg040194",
                "redirect_url_app": "app redirect",
                "redirect_target": "_self"
            },
            "OnLoadBeacon": "//b.us5.us.criteo.com/rm?rm_e=gU6UTFHZRX8h%2bLm%2fgfardqYdNcwv1OkAlS4Ip1Go8pZDMgtJ9b6J28QWdhsC2nAZTzLCJmI3i486hJaSNb8cJMQcCSlgYxB4OSIhR%2bzYBx9jpKqNjHfVQcNiNKp8NNaSTu3BnA23%2fpeljDGSOjBFZEddfotGA1NP%2bVCC8JJMGfgh2n1uJxTdGoTrkriygDOy0iz7qAwf7sj%2bctHKVa2suRSe2ZRLawkZfztW231Vcw3xn0FTPeKbhdhjYGBzNKs%2fkUbP7Q0bLzX0s4WqAqMzV1IppHg%3d%3d&ev=2",
            "OnViewBeacon": "//b.us5.us.criteo.com/rm?rm_e=qK9HLTImiTHdD5zv6c%2fcyCgOlBfgaplqTmu0CkokA1jIrovi4qrVG%2bibqys%2b8SojsJTKuZ28LCqGFUlSdX0013z8mG%2frmJhXcnM2bq0V4DSDewNZWUmVGudiBAY8mrK9CB0f0DjKkrhy7tDGmjSiJJgTqLzxIOYAoCQaj664x%2fZVdfgh4RsNU%2fcgtoYMcAI%2fDmZrmoxbPhzH8EFx%2bkm2My4dfHd9MFyuTmDhGLpM3FAhsqdDVD1bKwNJH49PXo2iGztiD&ev=2",
            "OnClickBeacon": "//b.us5.us.criteo.com/rm?rm_e=rjTAB7fXC6J7S%2f8%2bT2IIaMHIMdfg9LvCYDHSuka%2bOdx2dEzgUby%2f9fJGwebUZgEoQa2Ecm6RqVonJscN52%2fiwK87d5HxbrfghxGLpGXueXg5ioxvfsm9%2bZ9JHfmCa7zu8QgVRk7Qtq1Kb28gX2%2fup3jaCCckAjMxxgplInlqBxUZ7LRXmqYr8HUrKsTZoYlxmt9s56OaHXEW9YvGeQpou%2fsJjilzmjXb7AJOrndW5ch0TX4G2zZ4qaJyKPuBgl4t1CjHH&ev=2",
            "OnBundleBasketChangeBeacon": "//b.us5.us.criteo.com/rm?rm_e=yVma5fEYR2%2baGTU2mFGoD1qSImhAifgUXBh4kE5yCe2a%2fiMcLRlrG%2bA1DuZZlyVFolE%2bBYhimmashpJaYNhmBEhbLLSbPIcm35fghNjyhlND50SEwwUwMFYfY58Qmnec3wOjPp%2bwfdH7GDA6fnCP6Yg8N%2flhIlc1bwhNle%2bboNzAfTWEKgv8dM3m%2bYvV5TbXB0W8GHbINKwMwY6nzhU2uKklutTRQTPoxj4kGFfK70Oyx23rd6j3r2864Pl3TLsB6QD1Y&ev=2"
        }]
    }]
}

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Feed & Product Data

Requesting Ads

AD Rendering

AD Tracking

Commerce Video

QA checklists

OneTag JavaScript

Google Ad Manager (GAM)

Response keys

Specifications

Asset sizes

Sample responses

Leaderboard

Medium Rectangle

Skyscraper

​Response keys

​Specifications

​Asset sizes

​Sample responses

​Leaderboard

​Medium Rectangle

​Skyscraper

Response keys

Specifications

Asset sizes

Sample responses

Leaderboard

Medium Rectangle

Skyscraper