Welcome

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This documentation will guide you through the integration of our Onsite retail media delivery solution.

In this documentation, you will find content about:

• The product feed
• Requesting ads
• Rendering ads and the available ad formats
• Tracking ad activity and beacon configuration
• Commerce Onsite Video (video ads integration)
• A QA checklist per ad format
• OneTag JavaScript documentation
• The Google Ad Manager (GAM)

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Integration flow

The integration timeline can vary depending on the resources available and the level of prioritization. Here is an overview of the integration flow and steps:

• The preparation phase follows the initial kick-off. That's a time dedicated to the creation and validation of the ad formats and mock-ups, as well as providing the integration documentation and setting up the product feed alongside its QA and ingestion. This is followed by the account setup.
• The technical integration phase has two parts:
  • the first part is dedicated to Ad requests development, testing and QA,
  • the second part focuses on Ad rendering and beaconing development, testing and QA.
• The "Go live" phase goes from Prod release, to Prod & Data QA, to the actual "go live", followed by algorithm optimization.

Timeline precisions

• Each step duration depends on the integrated scope and on retailer’s integration capacity and resources.
• QA duration depends on the scope and round(s) of feedback between Criteo and the Retailer.
• For example, an 8 to 10 weeks duration is standard for a scope of Sponsored Products in one environment (Web/Web mobile or Apps). Whereas, simultaneously integrating a scope of Sponsored Products & Commerce display formats in multiple environments and countries is estimated to take from 15 to 20 weeks.

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Onsite vs. Offsite

At Criteo, Retail Media solutions are split into two categories: Onsite and Offsite.

Onsite

Onsite advertisements are displayed within a retailer's website or mobile app. Onsite ads use first party data to reach shoppers who visit, browse, or search on a specific retailer. There are two campaign types, which include Onsite Display and Sponsored products.

Offsite

Offsite is a Retail Media solution used to target unique audiences using retailer first-party data to reach shoppers across the open internet.

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C-Yield Help Center

You can learn more about Onsite Display and Offsite on the dedicated pages of the C-Yield Criteo Help Center.

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This documentation addresses the integration of Onsite solutions only. In order to activate Offsite, a separate OneTag integration is needed. Please reach out to your technical representative for more information.

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Integration best practices

You will find best practices to guide you at each step of the integration process:

• Best practices for the product feed,
• Best practices for Ads requests,
• Best practices for Ads rendering,
• Best practices for Ad Tracking.

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Assistance

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Criteo Help Centers

If you need more information regarding the Retail Media solutions, you can visit the C-Yield Help Center.

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Contact

If you require assistance along the integration process for ad delivery, please contact your technical account manager.