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Introduction

Showcase is a Commerce Display unit combining branded assets with product tiles.
This format corresponds to the desktop version of Showcase. For mobile specs, please refer to Branded Header.
Example of the Showcase Ad format

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Specifications

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General

SC_full size.jpg
  • The Showcase ad units is composed of 2 parts:
    • The branding zone on the left side
    • The product zone on the right side
  • The format must be able to host at least 3 products (or more).
  • The branding zone size is equal to one product tile size.
    • If the branding zone is smaller than the background image, then the image should be cropped on both sides uniformly and/or at the bottom.
    • If the branding zone is bigger than the background image, the extra available space should be filled with a plain colored background (CSS).
  • The product zone design and layout are the same as the other product tiles.
Branding zone behavior on grid tiles larger and smaller than background image.

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Asset Sizes

  • Background (normal) is270x390px with a safe zone fixed at 180x190px
7497ff8703f52350ae0eee6dcc310026c1ecbff89960702fe0e57934f7e8193a sc390
  • Background (big) is 310x500px with a safe zone fixed at 180x320px
00921abea5634463774023f3e2a4521b87d19a041af3e3c8f81f351af3795137 sc500
Please note that only one of these size will be used once it is chosen

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Available Options

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Redirection

  • When a user clicks on the CTA button, they should be redirected to the link defined within the response.
  • There are two possible redirection options:
    • _Self_ (open in the same tab)
    • _Blank_ (open in a new tab)

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PDF Upload

  • A brand may choose for the CTA to result in a file download. This file will be included in the ad response.
  • At the banner’s click, a PDF file opens like a redirection link with both _Self_ and _Blank_ options (see above)

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Technical Details

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CTA Button

  • Size: 150x30px
  • Font: Roboto Regular 12px
  • Space size occupied by legal depends on the tile width. There should be 10px padding on both the right and the left side of the tile.
  • Font: Roboto Regular 10px
  • The gap between the options area and the bottom of the branding zone should be fixed to 7px.
  • The options area height should be fixed at 30px.
  • There should be a 1 px fixed border around branding and product zones.
Spacing between options and base of branding zone with CTA button sizing and padding for Legal text.
CTA and legal positioning options of the Showcase format

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Response Keys

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rendering block

This block has global rendering data for the unit.

Field

Description

desktop_background_image

URL of the background image file for desktop / tablet app

desktop_background_image_alt_text

Alternative text for desktop background image

mobile_background_image

URL of the background image file for mobile

mobile_background_image_alt_text

Alternative text for mobile background image

border_color

Format outline color hexa code

background_color

Background color hexa code of the creative tile

header_text

Title of format (above the format)

header_text_color

Title of format color hexa code

optional_footer_type

For first option:

Option type. Can have the following values:

  • no-option: no footer option
  • redirection: expect values inoptional_footer_redirect_urland/oroptional_footer_redirect_url_app)
  • file: expect values inoptional_footer_media_file
  • legal: expect values inoptional_footer_text

optional_footer_text

For first option:

Optional text

(non-applicable for mobile version)

optional_footer_redirect_url

For first option:

URL web that the user should be redirected to

optional_footer_redirect_url_app

For first option:

App deeplink that the user should be redirected to

optional_footer_redirect_target

For first option:

Redirection target, can have the following values:

  • _blank: redirects to a new tab
  • _self: redirects in the same tab

(only applicable for web)

optional_footer_media_file

For first option:

URL of media file

optional_footer_text_color

For first option:

Option text color

optional_footer_background_color

For first option:

Option background color

optional_footer_type_2

For second option:

Option type. Can have the following values:

  • no-option: no footer option
  • redirection: expect values inoptional_footer_redirect_urland/oroptional_footer_redirect_url_app)
  • file: expect values inoptional_footer_media_file
  • legal: expect values inoptional_footer_text

optional_footer_text_2

For second option:

Option text

(non-applicable for mobile version)

optional_footer_redirect_url_2

For second option:

URL web that the user should be redirected to

optional_footer_redirect_url_app_2

For second option:

App deeplink that the user should be redirected to

optional_footer_redirect_target_2

For second option:

Redirection target, can have the following values:

  • _blank: redirects to a new tab
  • _self: redirects in the same tab

(only applicable for web)

optional_footer_media_file_2

For second option:

URL of media file

optional_footer_text_color_2

For second option:

Option text color

optional_footer_background_color_2

For second option:

Option background color

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products_order block

This block defines the order of the buttons on the left panel of the Butterfly unit.

Field

Description

products

The product that should be rendered when the button is clicked. The array is contains the priority order of product rendering. If you are checking product availability in real time, you should render thefirst available productin the array, i.e., if the first product is not available, check the second one, then check the third, and so on.

isMandatory

Iftrue, the unit should only be rendered ifat least oneof the products in theproductsarray is available.

Iffalse, the button can be ignored if no product in theproductsarray is available.

  • Note:* This option is only relevant if you are check product availability in real time, before rendering the units.

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Sample Response

{
    "status": "OK",
    "placements": [
        {
            "viewHome_API_desktop-Showcase": [
                {
                    "format": "SC",
                    "products": [
                        {
                            "ProductName": "RMP Product",
                            "ProductId": "134679258",
                            "ProductPage": "//b.us5.us.criteo.com/rm?dest=https%3a%2f%2fwww.rmp.us%2fp%2frmpproduct-4000539729102&rm_e=u4UjU8lMHCsP4OsCjkvcZ%2fHnvnd5nOsXqPqGbGpj5ka9x03lsrB0Fjj8PIBFkUqWzBvXknvcYP6droKLYfccnShsjQOuSTrJnl4Vj944Z83XnYvCFQB0atMAZ%2fXTXKckhogRr0T8K5sDDAMaeY0jC1d0iF%2bVuSG%2bZX18XiP00T8YrhmUfgOkZlSXR8Yz0DWOg8%2bSrd2aYVDTn2Gpr2fWRf1xUc4ubdEsoQuJmz7yBGWha3vRkSZHk3vnhL27kXpKa0D236iBgcyQMgd3MTGOaXodbQ%3d%3d&ev=2",
                            "Image": "https://rmp.us/static/wlpdatas/display/000/274/374/274cv3749.jpg",
                            "Rating": "-1",
                            "Price": "8.49",
                            "ComparePrice": "8.49",
                            "Shipping": "0",
                            "ClientAdvertiserId": "123",
                            "AdvertiserId": "431248565",
                            "RenderingAttributes": "{\"brand\":\"brandname\",\"issellersku\":\"0\",\"mapViolation\":\"0\",\"numberOfReviews\":\"0\",\"shippingCost\":\"0\",\"taxonomy_text\":\"category1>category2>category4\"}",
                            "OnLoadBeacon": "//b.us5.us.criteo.com/rm?rm_e=gLYh9%2fxsFGq%2b67gaahP4kVXGGZXfgfgU1JveA8o1zBL%2bVeGhkRciu4XrLOsI4T7SC%2bNbEtyqg3GhqGgDtwtWLWaTC0EBVHxpNlqJcrfrUzWk3IBuDj7ZAr8t28y7EJfH3BnEZQxAvbjEP3nRJYq9z9TfOhi0mWVLYxVFIURTPBvcp0cVPY5qaHvmPC6%2bppv7TH9Kja6zXlrKhib2DOtKo4aEMw3FQqRbnCeTVdjqmFbHK8s%3d&ev=2",
                            "OnViewBeacon": "//b.us5.us.criteo.com/rm?rm_e=aLSOJrKI2G%2fY8SwmqYnI5SqMi2jvKfgfgnJDZb06hcliInWkDeRqN4Tu%2fKZnJgmGIrIuQVurCYsVELSi%2byX2oOKpicAj5tACVgpEYVcGZxNOU68BYLhRUxn80y3s4USfHLmeeOvP9wxb6RlGyydpJ4U4k%2fM7uL3DawyB9O%2bC9qebO%2bKTIUZ2fbQV5EuwvNxzYqCcfSjxWkMF%2fC5XfdIeovQeU5%2b7UpYhV62LdPj910grWaLwAIZ1BFFDCShQC%2fNTvqXt&ev=2",
                            "OnClickBeacon": "//b.us5.us.criteo.com/rm?rm_e=S82J7C%2fY88eObEWE7XzLk2PMzSUfgfgTawyt81nDPKP2IJov%2byGjGihnQ6n4aM8AN03iCTSLqrRZTClsvRLjR3xIKFGaqgilehlQj2WuFQK5Eht9iUY9Pe9S9fRvms7BB055liFkgZqzmChn6L06LcP0MOPdwUT3dsUhokauwiziBsb3nVQF5k51wvEy%2fQ0YrxsM2ZlOOBmpNrWij8%2fnRxJiCMylA%2fOxqr6%2bJw5nCICO18dWz8SvNAyV0TeI2h9mUSk3jOljbyNUUAK%2fpNYfzRPDuw%3d%3d&ev=2",
                            "OnBasketChangeBeacon": "//b.us5.us.criteo.com/rm?rm_e=LQNEHBKa5%2bIRktK7%2bD%2fR5fgfgD1TbxYrFDDNLffHIbCiNsnssxDZSllOGbux%2f88BUiFFUTugPFOhm0oaM9DsesFQmoNghWjKaIr76vj9B7fcvNR1zZmYOOseWCbQZlkpozMPlugkYyH0W33iV6j2w%2fRdBY%2bQVgQT0BBmYdVPRODed3SIOgkAxOZF4upAfAxSf83%2bp4Nh8bvlY6b840bGvL9UMgQHy1FM8ncNj90PsUwnANQrLmidsAghSTnZELKUpQZYmFXAVPPk%2bBHu%2bpB6QhkK8twFzGcDVBp5MCtpmZGe%2brg%3d&ev=2",
                            "OnWishlistBeacon": "//b.us5.us.criteo.com/rm?rm_e=8yGOJDbiWkOj%2bHVuvsc59my1UyuWPnozIfwfOmrFm5ZtZmX4a4bi3IZLEYS57LOv59wkboF346v%2fKa4X8Zim7YSCjw9tNN2yBYCr%2fb%2fgfgb9QELv2JEprUOfBSZ1ZIwILrpD5CgOWkvQpEnYP137RzR4LFirlrSnfXe0Tanl8sHU5PjOXA%2f9iKHps%2bYB2aD35M02Br8%2fPx%2b2%2bDlQq4RKw4xMuAmnlafk2dUWI%2f%2bjGVwATj0LfINKS2LSt77USBGLOcWw5cDekIMvWptqyccI3oKCQQ%3d%3d&ev=2"
                        },
                        {
                            // other products
                        },
                    ],
                    "products_order": [
                        {
                            "products": [
                                "134679258"
                            ],
                            "isMandatory": false
                        },
                        {
                            // other products
                        }
                    ],
                    "rendering": {
                        "desktop_background_image": "//crtormassetmguseprod.blob.core.windows.net/creativeassets-live/try44gf6h46tyu4yj46gfh64fg6h4rt46r78t8rfb4cdf178378c.jpg",
                        "desktop_background_image_alt_text": "alt text for desktop image",
                        "mobile_background_image": "//crtormassetmguseprod.blob.core.windows.net/creativeassets-live/try44gf6h46tyu4yj46gfh64fg6h4rt46r78t8rfb4cdf178378c.jpg",
                        "mobile_background_image_alt_text": "alt text for mobile image",
                        "border_color": "#ff0000",
                        "background_color": "#000000",
                        "header_text": "",
                        "header_text_color": "",
                        "optional_footer_type": "no-option",
                        "optional_footer_text": "",
                        "optional_footer_text_color": "",
                        "optional_footer_background_color": "",
                        "optional_footer_redirect_url": "",
                        "optional_footer_redirect_url_app": "",
                        "optional_footer_redirect_target": "",
                        "optional_footer_media_file": "",
                        "optional_footer_type_2": "no-option",
                        "optional_footer_text_2": "",
                        "optional_footer_text_color_2": "",
                        "optional_footer_background_color_2": "",
                        "optional_footer_redirect_url_2": "",
                        "optional_footer_redirect_target_2": "",
                        "optional_footer_media_file_2": "",
                    },
                    "OnLoadBeacon": "//b.us5.us.criteo.com/rm?rm_e=2DP313G8ktSXXaFvImaO4VKGjOamMqFSCkvmGlcTz98dfgdfgdmtngUKQgwShE9%2bvNSjDndYD%2bnpLT4PWDoNaCb862AMTvSopOdYNFGidZfBHggUmtpL%2fYOudEdDP7kANk%2bGmsBy3OCIm58C0uAYEJSHBdruRC%2fhbWLKUdZ2VdHdFwvBg8IT9Yt4V0DS%2bufcBDtvWbEhioZmIPaBY3uuykPSXyOlpMB6eGyzI1s6hD6xIgZ1h%2bWR398LW3neLVwwmgtpHax%2f%2bEObEu9bzKawPFfHqZ%2bg%3d%3d&ev=2",
                    "OnViewBeacon": "//b.us5.us.criteo.com/rm?rm_e=YIfuO34D8lTreAuY8MIlZiNjtIYz4b8eDlYzK0kXFMI9RuhZjwV6cVwkirv6Tbbix2k6Wgh7TLqia3Gw1uOcHcNCs%2f4hpPjT2yIGBXUv36EjR20dfgdfgsjFkZFPx8QGY9uakIYTCoH73BwvmoZdM5ForssG%2fkumRGMydeN9VqXHDdF8PxDvlVFUP3M%2fgFsSYQcCTO%2brLIhUs4%2bTKzg3mOxt%2fzSrsyOkQzOP7b7x5lupA2unc%3d&ev=2",
                    "OnClickBeacon": "//b.us5.us.criteo.com/rm?rm_e=Db34znl4Lx0Oq1zpo6o%2fb%2b2A1ExBZx5W7GLNmopfgN3f4DE5lpjSxb8eBUtw1dsIWqH8%2fbjaLIwGVlIukvlY5suhA5G%2fYZcU2Lx0aiFdfgdfgR7hNwL%2blregzZewZ6wuArnzW9sBqia4vvWq%2bBsGU39FRUuYm94OcSReYRutW%2fXtQ5Vx7lExUKg0P3%2fQRk%2bWuroBUmFR5M0atLoYvduF7Qmb4Vms1Ma4dOAwiCKtgh0t27j5Z5IPvlm3I%2fwHMEiS3jnBSD&ev=2",
                    "OnFileClickBeacon": "//b.us5.us.criteo.com/rm?rm_e=Db34znl4Lx0Oq1zpo6o%2fb%2b2A1ExBZx5W7GLNmohjpfgN3f4DE5lpjSxb8eBUtw1dsIWqH8%2fbjaLIwGVlIukvlY5suhA5G%2fYZcU2Lx0aiFdfgdfgR7hNwL%2blregzZewZ6wuArnzW9sBqia4vvWq%2bBsGU39FRUuYm94OcSReYRutW%2fXtQ5Vx7lExUKg0P3%2fQRk%2bWuroBUmFR5M0atLoYvduF7Qmb4Vms1Ma4dOAwiCKtgh0t27j5Z5IPvlm3I%2fwHMEiS3jnBSD&ev=2",
                    "OnBundleBasketChangeBeacon": "//b.us5.us.criteo.com/rm?rm_e=EPQZxjkhpjUK980SuOdWt4pHabkuwfAR3bGmfCsTUVMLvk3FuugK%2f7NaEZDdh5JUtR8YNx8PZUKRY2b93LwBFzLYDA3EppPd336FlC3y9%2dfgdfgbUcOP6qdW5k27ef5KwplDMOMh%2bnhF%2blpeguQpact691q70oFry4KYaNbRhKHmCm9wtVmDBbiwGBNW77%2f0lIKintx2O3Dv%2fuCEymreHBITagpX7GXLP0pTQ6O0%2fdMEH%2fI4Z2dPtUHa3ps7G4V%2fvDspyR&ev=2"
                }
            ]
        }
    ],
}

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Implementation Example


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What’s next