IAB
Here is a breakdown of the requirements for your IAB placement to pass both technical and design QA
Beaconing
Level | Name | Response field | Explanation | Mandatory |
---|---|---|---|---|
Format | Impression |
| URL to be called when the whole placement is loaded onto the page. For display ads, the placement is considered "loaded" when the entire unit is rendered. This beacon should only be fired once. | Yes |
Format | View |
| URL to be called when the placement is viewed according to IAB's viewable ad impression measurement guidelines. At least 50% of the unit must be in the user's viewport for at least 1 uninterrupted second. This beacon should only be fired once. | Yes |
Format | Click |
| URL to be called when the user clicks on the placement itself. | Yes |
Ad design
Check | Explanation | Mandatory |
---|---|---|
Breakpoint adherence |
| Yes |
Mock-up adherence | The design of the mock-ups should be followed, ensuring the following:
| Yes |
API features
Check | Explanation | Mandatory |
---|---|---|
Leveraging regiondata |
| Yes, if regiondata has been implemented |
Click options
Note that only one of these options will be available per format
Option | Check | Mandatory |
---|---|---|
No redirection | Nothing happens | Yes |
Redirection URL | The user gets redirected to the URL provided in the ad response | Yes |
File download | The user downloads the file provided | Yes |
Updated about 21 hours ago