IAB
Here is a breakdown of the requirements for your IAB placement to pass both technical and design QA
Beaconing
| Level | Name | Response field | Explanation | Mandatory |
|---|---|---|---|---|
| Format | Impression | onLoadBeacon | URL to be called when the whole placement is loaded onto the page. For display ads, the placement is considered "loaded" when the entire unit is rendered. This beacon should only be fired once. | Yes |
| Format | View | onViewBeacon | URL to be called when the placement is viewed according to IAB's viewable ad impression measurement guidelines. At least 50% of the unit must be in the user's viewport for at least 1 uninterrupted second. This beacon should only be fired once. | Yes |
| Format | Click | onClickBeacon | URL to be called when the user clicks on the placement itself. | Yes |
Ad design
| Check | Explanation | Mandatory |
|---|---|---|
| Breakpoint adherence | 1. Ensure the breakpoints for the banners are correct. 2. For the desktop version, verify the image cropping is as specified. 3. Ensure the banner switches to its mobile version at the appropriate breakpoint. 4. Use mock-ups to verify the correct spacing around the banner. 5. Ensure the "sponsored" badge is displayed correctly for every breakpoint, as shown in the mock-ups provided by Criteo. | Yes |
| Mock-up adherence | The design of the mock-ups should be followed, ensuring the following: Background image: The image ratio is correct and resizes proportionally. Cropping: The image is cropped correctly for different screen resolutions, with the safe zone remaining visible. Product information: The layout, price, rating, text orientation, and text centering align with the mock-ups. Sponsored text: The text placement, font family, font size, and color should match the mock-ups. | Yes |
API features
| Check | Explanation | Mandatory |
|---|---|---|
| Leveraging regiondata | Format: Ensure that the region IDs in the ad call match what is passed in the product feed Adherence: Ensure that Criteo is adhering properly to the region in our ad response | Yes, if regiondata has been implemented |
Click options
Note that only one of these options will be available per format
| Option | Check | Mandatory |
|---|---|---|
| No redirection | Nothing happens | Yes |
| Redirection URL | The user gets redirected to the URL provided in the ad response | Yes |
| File download | The user downloads the file provided | Yes |
Updated 5 months ago