Feed best practices

Use of Filters

Retailers can enhance the user experience by integrating filters in the product feed and applying them dynamically onsite when selected by users.

All available filters that can be applied onsite should be included in the product feed and shared with us.

👍

Benefit

This ensures the most relevant ad is presented to the user.

Region-Specific Data

For sites that allow users to select a specific store with limited product availability, retailers should include the local inventory in the product feed per product.

👍

Benefit

Ads will only showcase products available at the selected store, improving relevance.