Introduction
Learn more about the Criteo Retail Media Ad Delivery System and how to integrate with it
Welcome
This documentation will guide you through the integration of our Onsite retail media delivery solution.
You will find content about:
- The product feed
- Requesting ads
- Rendering ads and the available ad formats
- Tracking ad activity and beacon configuration
- Commerce Video (video ads integration)
- A QA checklist per ad format
- OneTag JavaScript documentation
Integration flow
The integration timeline can vary depending on the resources available and the level of prioritization. Here is an overview of the integration flow and steps:
- The preparation phase follows the initial kick-off. That's a time dedicated to the creation and validation of the ad formats and mock-ups, as well as providing the integration documentation and setting up the product feed alongside its QA and ingestion. This is followed by the account setup.
- The technical integration phase has two parts:
- the first part is dedicated to Ad requests development, testing and QA,
- the second part focuses on Ad rendering and beaconing development, testing and QA.
- The "Go live" phase goes from Prod release, to Prod & Data QA, to the actual "go live", followed by algorithm optimization.
Timeline precisions
- Each step duration depends on the integrated scope and on retailer’s integration capacity and resources.
- QA duration depends on the scope and round(s) of feedback between Criteo and the Retailer.
- For example, an 8 to 10 weeks duration is standard for a scope of
Sponsored Products
in one environment (Web/Web mobile or Apps). Whereas, simultaneously integrating a scope ofSponsored Products
&Commerce display
formats in multiple environments and countries is estimated to take from 15 to 20 weeks.
Onsite vs. Offsite
At Criteo, Retail Media solutions are split into two categories: Onsite and Offsite.
Onsite
Onsite advertisements are displayed within a retailer's website or mobile app. Onsite ads use first party data to reach shoppers who visit, browse, or search on a specific retailer. There are two campaign types, which include Onsite Display and Sponsored products.
Offsite
Offsite is a Retail Media solution used to target unique audiences using retailer first-party data to reach shoppers across the open internet.
C-Yield Help Center
You can learn more about Onsite Display and Offsite on the dedicated pages of the C-Yield Criteo Help Center.
This documentation addresses the integration of Onsite solutions only. In order to activate Offsite, a separate OneTag integration is needed. Please reach out to your technical representative for more information.
Assistance
Criteo Help Centers
If you need more information regarding the Retail Media solutions, you can visit the C-Yield Help Center.
Contact
If you require assistance along the integration process for ad delivery, please contact your technical account manager.
Updated 8 days ago