Butterfly
Here is a breakdown of the requirements for your Butterfly placement to pass both technical and design QA
Beaconing
Level | Name | Response field | Explanation | Mandatory |
---|---|---|---|---|
Format | Impression |
| URL to be called when the whole placement is loaded onto the page. For display ads, the placement is considered "loaded" when the entire unit is rendered. This beacon should only be fired once. | Yes |
Format | View |
| URL to be called when the placement is viewed according to IAB's viewable ad impression measurement guidelines. At least 50% of the unit must be in the user's viewport for at least 1 uninterrupted second. This beacon should only be fired once. | Yes |
Format | Click |
| URL to be called when the user clicks on the placement itself. | Yes |
Format | File download |
| URL to be called when a click is made by the user on a CTA button, or from the creative image of the format, which leads to a file download. | Yes |
Product | Impression |
| URL to be called when the individual product tile is loaded onto the page. If leveraging universal beacons , this field will be blank. This beacon should only be fired once. | Yes |
Product | View |
| URL to be called when the individual product tile is viewed according to IAB's viewable ad impression measurement guidelines. At least 50% of the placement must be in the user's viewport for at least 1 uninterrupted second. This beacon should only be fired once per product. | Yes |
Product | Click |
| productPage It is possible to use this as the onClickBeacon This beacon should fire on all of the range of clicks; left click, middle click, right click to open in a new tab and keyboard shortcuts that simulate a click. Both | Yes |
Product | Add-to-cart |
| URL to be called when a product is added to or removed from the basket/cart. You can add the quantity of products as a query string parameter. If no This beacon should be fired on every add-to-cart click event. Criteo will deduplicate clicks for billing purposes internally. | Yes |
Product | Add-to-wishlist |
| URL to be called when the product is added to the wishlist/favorites. This beacon should be fired on every add-to-wishlist click event. Criteo will deduplicate clicks for billing purposes internally. | Yes |
Ad design
Check | Explanation | Mandatory |
---|---|---|
Breakpoint adherence |
| Yes |
Product button formatting | Ensure that the button's shape, font, font size, and position are aligned with the provided mock-ups. | Yes |
Product button text | Ensure the name can fit on two lines and supports at least 20 characters of text | Yes |
Redirection button formatting | Ensure that the button's shape, font, font size, and position are aligned with the provided mock-ups. | Yes |
Redirection button text | Ensure that the button text supports up to 20 characters in length. | Yes |
Mock-up adherence | The design of the mock-ups should be followed, ensuring the following:
| Yes |
API features
Check | Explanation | Mandatory |
---|---|---|
Leveraging regiondata |
| Yes, if regiondata has been implemented |
Product
Check | Explanation | Mandatory |
---|---|---|
Product navigation | Ads display without navigation arrows for both desktop and mobile and there are no "navigation dots" on the mobile carousel. | Yes |
Click options
Note that only one of these options will be available per format
Option | Check | Mandatory |
---|---|---|
No redirection | Nothing happens | Yes |
Redirection URL | The user gets redirected to the URL provided in the ad response | Yes |
File download | The user downloads the file provided | Yes |
Updated about 21 hours ago