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Commerce Video Spotlight

Commerce Video Spotlight is a Commerce Video unit combining a branded video with product tiles.

Overview

The Commerce Video Spotlight format contains a video section with controls, and a product tile. On desktop, the product tile is presented beside the video. On mobile, the product tile appears below the video.


Response keys

The following is a description of the different keys used to render ads.

In the Rendering section

KeyDescription
optional_legal_textLegal text add-on for the video. Max 90 characters long including spaces.

- Desktop: visible when you hover the “i” icon on the video.
- Mobile and App: visible at all times below the video.
optional_redirect_target(only applicable for web). Can be ignored if noClickThrough link is provided in the VAST.

Redirection target, can have the following values:

- “_blank”: redirects to a new tab
- “_self”: redirects in the same tab
background_video_alt_textVideo alternative text
color_modeThere are two default settings for the legal text box, buttons, and options (play/pause; mute/unmute; legal text “i” icon) to ensure visibility over any video file provided.

It can have one of the following values:

- lightcommand: # 000000
- darkcommand: # FFFFFF
video_optional_redirect_url_app
video_optional_redirect_url
video_background
video_media_files
video_caption_files
Do not use these fields. They are reserved for Criteo purposes only and may disappear without notice in the future.

Video information is available in the VAST XML.

At the placement/format level

You will find one of the following VAST options:

KeyDescription
TagVideoVASTA URL to load a VAST XML that includes all information to render the video part (left side).
OR-
XmlVideoVASTA VAST XML to provide a video player

Sample response

Commerce Video Spotlight: VAST Tag

{
    "status": "OK",
    "placements": [
        {
            "viewHome_API_desktop-Flagship": [
                {
                    "format": "CVS",
                    "products": [
                        {
                          "ProductId": "134679258",
                          "OnLoadBeacon": "//b.us5.us.criteo.com/rm?rm_e=gLYh9%2fxsFGq%2b67gaahP4kVXGGZXfgfgU1JA8o1zBL%2bVeGhkRciu4XrLOsI4T7SC%2bNbEtyqg3GhqGgDtwtWLWaTC0EBVHxpNlqJcrfrUzWk3IBuDj7ZAr8t28y7EJfH3BnEZQxAvbjEP3nRJYq9z9TfOhi0mWVLYxVFIURTPBvcp0cVPY5qaHvmPC6%2bppv7TH9Kja6zXlrKhib2DOtKo4aEMw3FQqRbnCeTVdjqmFbHK8s%3d&ev=2",
                          "OnViewBeacon": "//b.us5.us.criteo.com/rm?rm_e=aLSOJrKI2G%2fY8SwmqYnI5SqMi2jvKfgfgnJDZb06hiInWkDeRqN4Tu%2fKZnJgmGIrIuQVurCYsVELSi%2byX2oOKpicAj5tACVgpEYVcGZxNOU68BYLhRUxn80y3s4USfHLmeeOvP9wxb6RlGyydpJ4U4k%2fM7uL3DawyB9O%2bC9qebO%2bKTIUZ2fbQV5EuwvNxzYqCcfSjxWkMF%2fC5XfdIeovQeU5%2b7UpYhV62LdPj910grWaLwAIZ1BFFDCShQC%2fNTvqXt&ev=2",
                          "OnClickBeacon": "//b.us5.us.criteo.com/rm?rm_e=S82J7C%2fY88eObEWE7XzLk2PMzSUfgfgTawyt81nDP2IJov%2byGjGihnQ6n4aM8AN03iCTSLqrRZTClsvRLjR3xIKFGaqgilehlQj2WuFQK5Eht9iUY9Pe9S9fRvms7BB055liFkgZqzmChn6L06LcP0MOPdwUT3dsUhokauwiziBsb3nVQF5k51wvEy%2fQ0YrxsM2ZlOOBmpNrWij8%2fnRxJiCMylA%2fOxqr6%2bJw5nCICO18dWz8SvNAyV0TeI2h9mUSk3jOljbyNUUAK%2fpNYfzRPDuw%3d%3d&ev=2",
                          "OnBasketChangeBeacon": "//b.us5.us.criteo.com/rm?rm_e=LQNEHBKa5%2bIRktK7%2bD%2fR5fgfgD1xYrFDDNLffHIbCiNsnssxDZSllOGbux%2f88BUiFFUTugPFOhm0oaM9DsesFQmoNghWjKaIr76vj9B7fcvNR1zZmYOOseWCbQZlkpozMPlugkYyH0W33iV6j2w%2fRdBY%2bQVgQT0BBmYdVPRODed3SIOgkAxOZF4upAfAxSf83%2bp4Nh8bvlY6b840bGvL9UMgQHy1FM8ncNj90PsUwnANQrLmidsAghSTnZELKUpQZYmFXAVPPk%2bBHu%2bpB6QhkK8twFzGcDVBp5MCtpmZGe%2brg%3d&ev=2",
                          "OnWishlistBeacon": "//b.us5.us.criteo.com/rm?rm_e=8yGOJDbiWkOj%2bHVuvsc59my1UyuWPnozIfwfOFm5ZtZmX4a4bi3IZLEYS57LOv59wkboF346v%2fKa4X8Zim7YSCjw9tNN2yBYCr%2fb%2fgfgb9QELv2JEprUOfBSZ1ZIwILrpD5CgOWkvQpEnYP137RzR4LFirlrSnfXe0Tanl8sHU5PjOXA%2f9iKHps%2bYB2aD35M02Br8%2fPx%2b2%2bDlQq4RKw4xMuAmnlafk2dUWI%2f%2bjGVwATj0LfINKS2LSt77USBGLOcWw5cDekIMvWptqyccI3oKCQQ%3d%3d&ev=2"
                        },
                        {
                            // other products
                        },
                    ],
                    "products_order": [
                        {
                            "products": [
                                "134679258"
                            ],
                            "isMandatory": false
                        },
                        {
                            // other products
                        }
                    ],
                    "rendering": {
                        "optional_legal_text": "This is the optional legal text.",
                        "optional_redirect_target": "_blank",
                        "background_video_alt_text": "this is the video alternative text",
                        "color_mode": "lightcommand",
                        "video_background": "{\n  \"url\": \"https://static.criteo.net/design/dt/commerce_max/retailer_9/7fc7285950754.mp4\",\n  \"width\": 496,\n  \"height\": 279,\n  \"duration\": \"00:00:16.020\"\n}", //Criteo use only: Do not use this parameter
                        "video_media_files": "[\"video_background\"]" //Criteo use only: Do not use this parameter
                    },
                    "TagVideoVAST": "//rm-v.us5.eu.criteo.com/v?rm_e=cTPHYkD46JXqUp9svzl4FwDN_Re-KWTFmSn1QREFzvxlBjtyuwqDRDnVL8lIDel4Th9npJBHSThNiJLriLBlmmJlLg3E7oRRs-IIthJ3MTTQGMWNlOPHOebj8aiWu-YTK7Esx7vZ_fdMtLSLuHYbwqZnpT2xb3zqTJ96A2TPZWaVJPUqCO8KuUd5MBgT1mvs_o-L4lim6g9KZmIWT4c0EbOwA&ev=4",
                  	"OnLoadBeacon": "//b.us5.us.criteo.com/rm?rm_e=2DP313G8ktSXXaFvImaO4VKMqFSCkvmlcTz98dfgdfmtngUKQgwShE9%bvNSjDndYD%2bnpLT4PWDoNaCb862AMTvSopOdYNFGidZfBHggUmtpL%2fYOudEdDP7kANk%2bGmsBy3OCIm58C0uAYEJSHBdruRC%2fhbWLKUdZ2VdHdFwvBg8IT9Yt4V0DS%2bufcBDtvWbEhioZmIPaBY3uuykPSXyOlpMPFfHqZ%2bg%3d%3d&ev=2",
                    "OnViewBeacon": "//b.us5.us.criteo.com/rm?rm_e=YIfuO34D8lTreAuY8MIlZiNjtIYz48eDlYzK0kXFMIuhZjwV6cVwkirv6Tbbixk6Wgh7TLqia3Gw1uOcHcNCs%2f4hpPjT2yIGBXUv36EjR20dfgdfgsjFkZFPx8QGY9uakIYTCoH73BwvmoZdM5ForssG%2fkumRGMydeN9VqXHDdF8PxDvlVFUP3M%2fgFsSYQcCTO%2brLIhUs4%2bTKzg3mOxt%2fzSrsyOkQzOP7b7x5lupA2unc%3d&ev=2",
                    "OnClickBeacon": "//b.us5.us.criteo.com/rm?rm_e=Db34znl4Lx0Oq1zpo6o%2f5W7GNmopfgN3f4DEpjSxb8eBUtw1dsIWqH82fbjaLIwGVlIukvlY5suhA5G%2fYZcU2Lx0aiFdfgdfgR7hNwL%2blregzZewZ6wuArnzW9sBqia4vvWq%2bBsGU39FRUuYm94OcSReYRutW%2fXtQ5Vx7lExUKg0P3%2fQRk%2bWuroBUmFR5M0atLoYvduF7Qmb4Vms1Ma4dOAwiCKtgh0t27j5Z5IPvlm3I%2fwHMEiS3jnBSD&ev=2",
                    "OnFileClickBeacon": "//b.us5.us.criteo.com/rm?rm_e=Db34znl4Lx0Oq1zpo6o%2Nf4DE5lpjSxbBUtw1dsIWqH8%2fbjLIwGVlIukvlY5suhA5G%2fYZcU2Lx0aiFdfgdfgR7hNwL%2blregzZewZ6wuArnzW9sBqia4vvWq%2bBsGU39FRUuYm94OcSReYRutW%2fXtQ5Vx7lExUKg0P3%2fQRk%2bWuroBUmFR5M0atLoYvduF7Qmb4Vms1Ma4dOAwiCKtgh0t27j5Z5IPvlm3I%2fwHMEiS3jnBSD&ev=2",
                    "OnBundleBasketChangeBeacon": "//b.us5.us.criteo.com/rm?rm_e=EPQZxjkhpjUK980SuOfCsTUVMLvFuugK%2f7NaEZDdh5JUt8YNx8PZUKRY2b93LwBFzLYDA3EppPd336FlC3y9%2dfgdfgbUcOP6qdW5k27ef5KwplDMOMh%2bnhF%2blpeguQpact691q70oFry4KYaNbRhKHmCm9wtVmDBbiwGBNW77%2f0lIKintx2O3Dv%2fuCEymreHBITagpX7GXLP0pTQ6O0%2fdMEH%2fI4Z2dPtUHa3ps7G4V%2fvDspyR&ev=2"
                }
            ]
        }
    ],
}

Commerce Video Spotlight: VAST XML

{
    "status": "OK",
    "placements": [
        {
            "viewHome_API_desktop-Flagship": [
                {
                    "format": "CVS",
                    "products": [
                        {
                          "ProductId": "134679258",
                          "OnLoadBeacon": "//b.us5.us.criteo.com/rm?rm_e=gLYh9%2fxsFGq%2b67gaahP4kVXGGZXfgfgUveA8o1zBL%2bVeGhkRciu4XrLOsI4T7SC%2bNbEtyqg3GhqGgDtwtWLWaTC0EBVHxpNlqJcrfrUzWk3IBuDj7ZAr8t28y7EJfH3BnEZQxAvbjEP3nRJYq9z9TfOhi0mWVLYxVFIURTPBvcp0cVPY5qaHvmPC6%2bppv7TH9Kja6zXlrKhib2DOtKo4aEMw3FQqRbnCeTVdjqmFbHK8s%3d&ev=2",
                          "OnViewBeacon": "//b.us5.us.criteo.com/rm?rm_e=aLSOJrKI2G%2fY8SwmqYnI5SqMi2jvKfgfgnZb06hcliInWkDeRqN4Tu%2fKZnJgmGIrIuQVurCYsVELSi%2byX2oOKpicAj5tACVgpEYVcGZxNOU68BYLhRUxn80y3s4USfHLmeeOvP9wxb6RlGyydpJ4U4k%2fM7uL3DawyB9O%2bC9qebO%2bKTIUZ2fbQV5EuwvNxzYqCcfSjxWkMF%2fC5XfdIeovQeU5%2b7UpYhV62LdPj910grWaLwAIZ1BFFDCShQC%2fNTvqXt&ev=2",
                          "OnClickBeacon": "//b.us5.us.criteo.com/rm?rm_e=S82J7C%2fY88eObEWE7XzLk2PMzSUfgfgwyt81nDPKP2IJov%2byGjGihnQ6n4aM8AN03iCTSLqrRZTClsvRLjR3xIKFGaqgilehlQj2WuFQK5Eht9iUY9Pe9S9fRvms7BB055liFkgZqzmChn6L06LcP0MOPdwUT3dsUhokauwiziBsb3nVQF5k51wvEy%2fQ0YrxsM2ZlOOBmpNrWij8%2fnRxJiCMylA%2fOxqr6%2bJw5nCICO18dWz8SvNAyV0TeI2h9mUSk3jOljbyNUUAK%2fpNYfzRPDuw%3d%3d&ev=2",
                          "OnBasketChangeBeacon": "//b.us5.us.criteo.com/rm?rm_e=LQNEHBKa5%2bIRktK7%2bD%2fR5fgf1TbxYrFDDNLffHIbCiNsnssxDZSllOGbux%2f88BUiFFUTugPFOhm0oaM9DsesFQmoNghWjKaIr76vj9B7fcvNR1zZmYOOseWCbQZlkpozMPlugkYyH0W33iV6j2w%2fRdBY%2bQVgQT0BBmYdVPRODed3SIOgkAxOZF4upAfAxSf83%2bp4Nh8bvlY6b840bGvL9UMgQHy1FM8ncNj90PsUwnANQrLmidsAghSTnZELKUpQZYmFXAVPPk%2bBHu%2bpB6QhkK8twFzGcDVBp5MCtpmZGe%2brg%3d&ev=2",
                          "OnWishlistBeacon": "//b.us5.us.criteo.com/rm?rm_e=8yGOJDbiWkOj%2bHVuvsc59my1UyuWPnofwfOmrFm5ZtZmX4a4bi3IZLEYS57LOv59wkboF346v%2fKa4X8Zim7YSCjw9tNN2yBYCr%2fb%2fgfgb9QELv2JEprUOfBSZ1ZIwILrpD5CgOWkvQpEnYP137RzR4LFirlrSnfXe0Tanl8sHU5PjOXA%2f9iKHps%2bYB2aD35M02Br8%2fPx%2b2%2bDlQq4RKw4xMuAmnlafk2dUWI%2f%2bjGVwATj0LfINKS2LSt77USBGLOcWw5cDekIMvWptqyccI3oKCQQ%3d%3d&ev=2"
                        },
                        {
                            // other products
                        },
                    ],
                    "products_order": [
                        {
                            "products": [
                                "134679258"
                            ],
                            "isMandatory": false
                        },
                        {
                            // other products
                        }
                    ],
                    "rendering": {
                        "optional_legal_text": "This is the optional legal text.",
                        "optional_redirect_target": "_blank",
                        "background_video_alt_text": "this is the video alternative text",
                        "color_mode": "lightcommand",
                        "video_background": "{\n  \"url\": \"https://static.criteo.net/design/dt/commerce_max/retailer_9/7fc7285950754.mp4\",\n  \"width\": 496,\n  \"height\": 279,\n  \"duration\": \"00:00:16.020\"\n}", //Criteo use only: Do not use this parameter
                        "video_media_files": "[\"video_background\"]" //Criteo use only: Do not use this parameter
                    },
										"XmlVideoVAST": "<?xml version=\"1.0\" encoding=\"utf-8\"?><VAST xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\" xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\" version=\"4.2\"><Ad id=\"1234567890\"><InLine><AdSystem>Criteo</AdSystem><AdTitle>OnsiteVideo</AdTitle><Impression><![CDATA[https://b.us5.us.criteo.com/rm?rm_e=BCey8CY07W3kWxDAYtSTyVgG]]></Impression><Error><![CDATA[https://b.us5.us.criteo.com/rm?rm_e=6ojCLN8mamN64CgGrjQ&ev=4]]></Error><Creatives><Creative id=\"12345\"><Linear><Duration>00:00:20.020</Duration><TrackingEvents><Tracking event=\"start\"><![CDATA[https://b.us5.us.criteo.com/rm?rm_e=5GRExUYDd71CLBYV4qvPcdfu3Kzgb-LTAwKGDoqQsyRS4wEO85X5nvY8mpX5nEfko-CGJ-0eCFk2_A2YSPptWKOKUzpN55PvWb22w&ev=4]]></Tracking><Tracking event=\"firstQuartile\"><![CDATA[https://b.us5.us.criteo.com/rm?rm_e=st5BFjUM13vZ8KxCXXWX7x3d689fdKbQYX-xsg&ev=4]]></Tracking><Tracking event=\"midpoint\"><![CDATA[https://b.us5.us.criteo.com/rm?rm_e=r6587dtNg1Z3rl9ojIl5HwDwk2j9_J4XdA&ev=4]]></Tracking><Tracking event=\"thirdQuartile\"><![CDATA[https://b.us5.us.criteo.com/rm?rm_e=3iPeYppjfsA4zBzQRCWRkYygng&ev=4]]></Tracking><Tracking event=\"complete\"><![CDATA[https://b.us5.us.criteo.com/rm?rm_e=SlW2eVRYtOaXIlUlCfeDDko2A&ev=4]]></Tracking><Tracking event=\"mute\"><![CDATA[https://b.us5.us.criteo.com/rm?rm_e=tprFwUE5tIYrDg9pxRkbw&ev=4]]></Tracking><Tracking event=\"unmute\"><![CDATA[https://b.us5.us.criteo.com/rm?rm_e=OexhTkb4lEH9ArmIabWq8TQ&ev=4]]></Tracking><Tracking event=\"pause\"><![CDATA[https://b.us5.us.criteo.com/rm?rm_e=jU4MjCEA4saFRyqVvN5zQZxmcA&ev=4]]></Tracking><Tracking event=\"resume\"><![CDATA[https://b.us5.us.criteo.com/rm?rm_e=aN-pUmEc5VTlfgKRhPWrsuvhQ&ev=4]]></Tracking></TrackingEvents><VideoClicks><ClickThrough id=\"Criteo\"><![CDATA[https://retailer.com/category/test]]></ClickThrough><ClickTracking><![CDATA[https://b.us5.us.criteo.com/rm?rm_e=1R-SDSrdHTtQeVNFyJXiZrnBiMe6n_Ym-lqEcZyKt8tPgBEE&ev=4]]></ClickTracking></VideoClicks><MediaFiles><MediaFile id=\"test_video\" delivery=\"progressive\" width=\"640\" height=\"360\" type=\"video/mp4\" scalable=\"true\" maintainAspectRatio=\"true\"><![CDATA[https://static.criteo.net/design/dt/commerce_max/retailer/test_video.mp4]]></MediaFile></MediaFiles></Linear></Creative></Creatives><AdVerifications><Verification vendor=\"criteo.com-omid\"><JavaScriptResource apiFramework=\"omid\" browserOptional=\"true\"><![CDATA[https://static.criteo.net/banners/js/omidjs/stable/omid-validation-verification-script-for-retail-media.js]]></JavaScriptResource><VerificationParameters><![CDATA[{\"beacons\":{\"omidTrackView\":\"https://b.us5.us.criteo.com/rm?rm_e=HOPZtPUDww&ev=4\",\"start\":\"https://b.us5.us.criteo.com/rm?rm_e=2qL1ox2jFIEnhxVJWuyfWxspg&ev=4\",\"firstQuartile\":\"https://b.us5.us.criteo.com/rm?rm_e=S031ILSrQ43-5mrQ8Q&ev=4\",\"midpoint\":\"https://b.us5.us.criteo.com/rm?rm_e=xz8ICkyhuKviMJkw&ev=4\",\"thirdQuartile\":\"https://b.us5.us.criteo.com/rm?rm_e=qoDfT-ufgBG9aB4RRw&ev=4\",\"complete\":\"https://b.us5.us.criteo.com/rm?rm_e=PYRZapauCploQqNWNvOA&ev=4\",\"twoSecondsFiftyPercentView\":\"https://b.us5.us.criteo.com/rm?rm_e=BIZzXcnBd5GzSX-2lZA&ev=4\"}}]]></VerificationParameters><TrackingEvents><Tracking event=\"verificationNotExecuted\"><![CDATA[https://b.us5.us.criteo.com/rm?rm_e=TV2fVAGNLQ&ev=4]]></Tracking></TrackingEvents></Verification></AdVerifications></InLine></Ad></VAST>",
                  	"OnLoadBeacon": "//b.us5.us.criteo.com/rm?rm_e=2DP313G8ktSXXaFvImaO4VKMqFSCkvmGlcTz98dfgdfgdmtngUKQgwS9%2bvNSjDndYD%2bnpLT4PWDoNab862AMTvSopOdYNFGidZfBHggUmtpL%2fYOudEdDP7kANk%2bGmsBy3OCIm58C0uAYEJSHBdruRC%2fhbWLKUdZ2VdHdFwvBg8IT9Yt4V0DS%2bufcBDtvWbEhioZmIPaBY3uuykPSXyOlpMPFfHqZ%2bg%3d%3d&ev=2",
                    "OnViewBeacon": "//b.us5.us.criteo.com/rm?rm_e=YIfuO34D8lTreAuY8MIlZiNjtIYz4b8eDlYzK0kXFMI9RuhZjwV6cVwkirvbbix2k6Wgh7TLqia3GwuOcHcNCs%2f4hpPjT2yIGBXUv36EjR20dfgdfgsjFkZFPx8QGY9uakIYTCoH73BwvmoZdM5ForssG%2fkumRGMydeN9VqXHDdF8PxDvlVFUP3M%2fgFsSYQcCTO%2brLIhUs4%2bTKzg3mOxt%2fzSrsyOkQzOP7b7x5lupA2unc%3d&ev=2",
                    "OnClickBeacon": "//b.us5.us.criteo.com/rm?rm_e=Db34znl4Lx0Oq1zpo6o%2f5W7GLNmopfgN3f4DE5lpjSxb8eBUtw1dsIH8%2fbjaLIwGVlIukvl5suhA5G%2fYZcU2Lx0aiFdfgdfgR7hNwL%2blregzZewZ6wuArnzW9sBqia4vvWq%2bBsGU39FRUuYm94OcSReYRutW%2fXtQ5Vx7lExUKg0P3%2fQRk%2bWuroBUmFR5M0atLoYvduF7Qmb4Vms1Ma4dOAwiCKtgh0t27j5Z5IPvlm3I%2fwHMEiS3jnBSD&ev=2",
                    "OnFileClickBeacon": "//b.us5.us.criteo.com/rm?rm_e=Db34znl4Lx0Oq1zpo6o%2N3f4DE5lpjSxb8eBUtw1dsIWqH8%2fbjawGVlIukvlY5suA5G%2fYZcU2Lx0aiFdfgdfgR7hNwL%2blregzZewZ6wuArnzW9sBqia4vvWq%2bBsGU39FRUuYm94OcSReYRutW%2fXtQ5Vx7lExUKg0P3%2fQRk%2bWuroBUmFR5M0atLoYvduF7Qmb4Vms1Ma4dOAwiCKtgh0t27j5Z5IPvlm3I%2fwHMEiS3jnBSD&ev=2",
                    "OnBundleBasketChangeBeacon": "//b.us5.us.criteo.com/rm?rm_e=EPQZxjkhpjUK980SuOdfCsTUVMLvk3FuugK%2f7NaEZDdh5tR8YNx8ZUKRY2b93LwBFzLYDA3EppPd336FlC3y9%2dfgdfgbUcOP6qdW5k27ef5KwplDMOMh%2bnhF%2blpeguQpact691q70oFry4KYaNbRhKHmCm9wtVmDBbiwGBNW77%2f0lIKintx2O3Dv%2fuCEymreHBITagpX7GXLP0pTQ6O0%2fdMEH%2fI4Z2dPtUHa3ps7G4V%2fvDspyR&ev=2"
                }
            ]
        }
    ],
}

Specifications

General

  • The Commerce Video Spotlight unit is composed of two parts:
    • A branding video zone
    • A product zone
  • The branding zone dimensions will only allow a 16:9 ratio.
  • The format must be able to host up to 5 products, which is also the maximum number of products.
  • The product zone is clickable. The user can click on any product tile to be redirected to the product detail page.

Assets sizes and details

  • The provided video will be a mp4 file with the following specifications:
    • Video duration is 30 seconds maximum,
    • Acceptable files are 300 MB maximum,
    • Videos in VAST delivery will be a compressed version of the original file.
  • The video will always respect a 16:9 ratio, with a maximum size of 640 x 360 px.

Desktop

  • The desktop version of the Commerce Video Spotlight is designed as follows:
    • The branding video zone is on the left,
    • The product zone is on the right.
  • The product zone includes clickable navigation arrows that allow the user to change the displayed product. If there is only one product in the carousel, the arrows will not display.

Mobile

  • The mobile version of the Commerce Video Spotlight is designed as follows:
    • The branding video zone is on the top,
    • The product zone is on the bottom. The height is defined by the retailer.
  • The user can browse the product using the horizontal slider. Below, some dots indicate the user's position on the slider. There is one dot per product. The product viewable dot should be darker to indicate the position. If there is only one product in the slider, the dot is not displayed.

Available options

Redirection

The branding zone can be clickable and contains the redirection. The user can click anywhere, except on the buttons and legal text, to be redirected.

  • When a user clicks on the video:
    • If a redirection link (ClickThrough) is provided in the VAST XML, users should be redirected to this link.
    • If a redirection link is not provided in the VAST XML, the video should pause/resume.
  • There are two possible redirection options:
    • _Self (opens in the same tab),
    • _Blank (opens in a new tab).

Legal text

Legal text can be added as an option (90 characters maximum, including spaces).

If the option is enabled:

  • While hovering over the video, an (i) icon is displayed in the top-left corner, like so:

  • When hovering the (i) icon, the legal text is displayed on top of the video like so:

  • On mobile screens, the legal text will always display between the branding video zone and the product zone, increasing the unit's total height.

Color mode

The advertiser can choose between two preset color modes to ensure the best contrast between the buttons and the video. Buttons and options appear while hovering over the Branding Zone.

Light mode

  • Background color: #FFFFFF 80%
  • Icon color: #6A6A6A
  • Legal text color: #000000

Dark mode

  • Background color: 6A6A6A 80%
  • Icon color: #FFFFFF
  • Legal text color: #FFFFFF

Technical details

Global

  • The border should be fixed to 1px and should surround the video creative and the product zone.
  • Depending on placement size, the format dimensions may vary. However, the video ratio will remain constant at 16:9.
1351

Placement width ≥ 888 px
Fixed height of 250 px. The product zone adapts to the placement in width

1351

600px < placement width < 888px
The branded zone and the product zone are the same size. The whole format scales to fit the placement in width. Height will vary.

1351

445px < placement width < 600px
The branded zone is 65% of the placement width. The product zone is 35% of the placement width.
Height will vary.

1351

Placement width < 445px
The ad unit switches to mobile.
Height will vary.


Desktop (placement width > 445 px)

  • When multiple products are available, the navigation arrows always have the same position within the product zone. Arrows design is customizable to match the retailer UI and native components.
  • When only one product is available, the navigation arrows are no longer displayed and the product listing is centered horizontally and vertically in the product zone.

Mobile (placement width ≤ 445 px)

  • There is 10 px padding around each product listing.


  • Dots indicate the different products for a user to view. Dots design is customizable to match the retailer UI and native components.

  • When the user releases the slide, the main product displayed is the one with the highest percentage of display.

  • When multiple products are available :

    • For the products on the left and right, 80% of the first product is in view and 20% of the secondary product is in view.


    • For the other products, 80% of the main product is in view and 10% of the products on each side are in view.


  • When only one product is available, the navigation dots and the border around the product tile are no longer displayed. The product listing is centered horizontally and vertically in the product zone.



What’s Next