Overview

The Branding Video Standout is a hybrid format that bridges awareness and commerce, a storytelling ad that still drives measurable action.

The Hero Video Banner components — The Branding Video Standout components

Response Keys

The following is a description of the different keys used to render ads.

In the Rendering Section

Key	Description
`branding_image`	Image file. Required: `true`; Width: `1200 px`; Height: `1200 px`; Max size: `307200 bytes` (300 KB); Extensions: `jpeg`, `png`.
`branding_image_alt_text`	Alternative text for the branding image. Required: `true`; Max characters: `120`
`background_color`	Background color for the full unit. Required: `true`; Default: `#EFEFEF`.
`border_color`	Border color for the full unit. Required: `true`; Default: `#CCCCCC`.
`messaging_text`	Main ad message. Required: `true`; Max characters: `140`.
`messaging_text_color`	Color of the messaging text. Required: `true`; Default: `#000000`.
`displayed_brand`	Brand name displayed with “Sponsored by” tag. Required: `true`; Max characters: `25`.
`optional_legal_text`	Legal text add-on for the video. Max `90 characters`, including spaces. Desktop: visible on hover of the “i” icon; Mobile/App: always visible below the video.
`optional_redirect_target`	Only for web. Ignored if no ClickThrough is provided in the VAST. Values: `_blank` (new tab), `_self` (same tab).
`background_video_alt_text`	Video alternative text for accessibility.
`color_mode`	Preset theme for UI elements. Values: `lightcommand` (black elements: `#000000`), `darkcommand` (white elements: `#FFFFFF`).

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In this documentation series, the Required field indicates whether a key is always returned in the ad response.

Format/Placement VAST Options

You will find one of the following VAST options:

Key	Description
`TagVideoVAST`	A URL to load a VAST XML that includes all information to render the video part (left side).
OR	-
`XmlVideoVAST`	A VAST XML to provide a video player

Sample Response

Branding Video Standout: VAST Tag

{
  "status": "OK",
  "placements": [
    {
      "viewHome_API_desktop-Flagship": [
        {
          "format": "BVS",
          "products": [],
          "rendering": {
            "branding_image": "https://example.com/image.png",
            "branding_image_alt_text": "Advertiser logo",
            "background_color": "#EFEFEF",
            "border_color": "#CCCCCC",
            "messaging_text": "This is the primary messaging text.",
            "messaging_text_color": "#000000",
            "displayed_brand": "The Brand",
            "optional_legal_text": "This is the optional legal text.",
            "optional_redirect_target": "_blank",
            "background_video_alt_text": "this is the video alternative text",
            "color_mode": "lightcommand"
          },
          "TagVideoVAST": "//rm-v.us5.eu.criteo.com/v?rm_e=cTPHYkD46JXqUp9svzl4FwDN_Re-KWTFmSn1QREFzvxlBjtyuwqDRDnVL8lIDel4Th9npJBHSThNiJLriLBlmmJlLg3E7oRRs-IIthJ3MTTQGMWNlOPHOebj8aiWu-YTK7Esx7vZ_fdMtLSLuHYbwqZnpT2xb3zqTJ96A2TPZWaVJPUqCO8KuUd5MBgT1mvs_o-L4lim6g9KZmIWT4c0EbOwA&ev=4",
          "OnLoadBeacon": "//b.us5.us.criteo.com/rm?rm_e=2DP313G8ktSXXaFvImaO4VKMqFSCkvmlcTz98dfgdfmtngUKQgwShE9%bvNSjDndYD%2bnpLT4PWDoNaCb862AMTvSopOdYNFGidZfBHggUmtpL%2fYOudEdDP7kANk%2bGmsBy3OCIm58C0uAYEJSHBdruRC%2fhbWLKUdZ2VdHdFwvBg8IT9Yt4V0DS%2bufcBDtvWbEhioZmIPaBY3uuykPSXyOlpMPFfHqZ%2bg%3d%3d&ev=2",
          "OnViewBeacon": "//b.us5.us.criteo.com/rm?rm_e=YIfuO34D8lTreAuY8MIlZiNjtIYz48eDlYzK0kXFMIuhZjwV6cVwkirv6Tbbixk6Wgh7TLqia3Gw1uOcHcNCs%2f4hpPjT2yIGBXUv36EjR20dfgdfgsjFkZFPx8QGY9uakIYTCoH73BwvmoZdM5ForssG%2fkumRGMydeN9VqXHDdF8PxDvlVFUP3M%2fgFsSYQcCTO%2brLIhUs4%2bTKzg3mOxt%2fzSrsyOkQzOP7b7x5lupA2unc%3d&ev=2",
          "OnClickBeacon": "//b.us5.us.criteo.com/rm?rm_e=Db34znl4Lx0Oq1zpo6o%2f5W7GNmopfgN3f4DEpjSxb8eBUtw1dsIWqH82fbjaLIwGVlIukvlY5suhA5G%2fYZcU2Lx0aiFdfgdfgR7hNwL%2blregzZewZ6wuArnzW9sBqia4vvWq%2bBsGU39FRUuYm94OcSReYRutW%2fXtQ5Vx7lExUKg0P3%2fQRk%2bWuroBUmFR5M0atLoYvduF7Qmb4Vms1Ma4dOAwiCKtgh0t27j5Z5IPvlm3I%2fwHMEiS3jnBSD&ev=2",
          "OnFileClickBeacon": "//b.us5.us.criteo.com/rm?rm_e=Db34znl4Lx0Oq1zpo6o%2Nf4DE5lpjSxbBUtw1dsIWqH8%2fbjLIwGVlIukvlY5suhA5G%2fYZcU2Lx0aiFdfgdfgR7hNwL%2blregzZewZ6wuArnzW9sBqia4vvWq%2bBsGU39FRUuYm94OcSReYRutW%2fXtQ5Vx7lExUKg0P3%2fQRk%2bWuroBUmFR5M0atLoYvduF7Qmb4Vms1Ma4dOAwiCKtgh0t27j5Z5IPvlm3I%2fwHMEiS3jnBSD&ev=2",
          "OnBundleBasketChangeBeacon": "//b.us5.us.criteo.com/rm?rm_e=EPQZxjkhpjUK980SuOfCsTUVMLvFuugK%2f7NaEZDdh5JUt8YNx8PZUKRY2b93LwBFzLYDA3EppPd336FlC3y9%2dfgdfgbUcOP6qdW5k27ef5KwplDMOMh%2bnhF%2blpeguQpact691q70oFry4KYaNbRhKHmCm9wtVmDBbiwGBNW77%2f0lIKintx2O3Dv%2fuCEymreHBITagpX7GXLP0pTQ6O0%2fdMEH%2fI4Z2dPtUHa3ps7G4V%2fvDspyR&ev=2"
        }
      ]
    }
  ]
}

Branding Video Standout: VAST XML

Embedded in the JSON File

{
  "status": "OK",
  "placements": [
    {
      "viewHome_API_desktop-Flagship": [
        {
          "format": "BVS",
          "products": [],
          "rendering": {
            "branding_image": "https://example.com/image.png",
            "branding_image_alt_text": "Advertiser logo",
            "background_color": "#EFEFEF",
            "border_color": "#CCCCCC",
            "messaging_text": "This is the primary messaging text.",
            "messaging_text_color": "#000000",
            "displayed_brand": "The Brand",
            "optional_legal_text": "This is the optional legal text.",
            "optional_redirect_target": "_blank",
            "background_video_alt_text": "this is the video alternative text",
            "color_mode": "lightcommand"
          },
          "XmlVideoVAST": "<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<VAST xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\"\n      xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\"\n      version=\"4.2\">\n  <Ad id=\"1234567890\">\n    <InLine>\n      <AdSystem>Criteo</AdSystem>\n      <AdTitle>Onsite Branding Video</AdTitle>\n      <Description>This is the primary messaging text.</Description>\n      <Advertiser>The Brand</Advertiser>\n      <Impression><![CDATA[https://b.us5.us.criteo.com/rm?rm_e=IMP_TRACKING_URL]]></Impression>\n      <Error><![CDATA[https://b.us5.us.criteo.com/rm?rm_e=ERROR_TRACKING_URL]]></Error>\n      <Creatives>\n        <Creative id=\"creative123\">\n          <Linear>\n            <Duration>00:00:20.000</Duration>\n            <TrackingEvents>\n              <Tracking event=\"start\"><![CDATA[https://tracking/start]]></Tracking>\n              <Tracking event=\"firstQuartile\"><![CDATA[https://tracking/firstQuartile]]></Tracking>\n              <Tracking event=\"midpoint\"><![CDATA[https://tracking/midpoint]]></Tracking>\n              <Tracking event=\"thirdQuartile\"><![CDATA[https://tracking/thirdQuartile]]></Tracking>\n              <Tracking event=\"complete\"><![CDATA[https://tracking/complete]]></Tracking>\n            </TrackingEvents>\n            <VideoClicks>\n              <ClickThrough id=\"brandingClick\">\n                <![CDATA[https://retailer.com/branding-landing-page]]>\n              </ClickThrough>\n              <ClickTracking>\n                <![CDATA[https://tracking/click]]>\n              </ClickTracking>\n            </VideoClicks>\n            <MediaFiles>\n              <MediaFile delivery=\"progressive\"\n                         type=\"video/mp4\"\n                         width=\"640\"\n                         height=\"360\"\n                         scalable=\"true\"\n                         maintainAspectRatio=\"true\">\n                <![CDATA[https://static.retailer.com/videos/branding_video.mp4]]>\n              </MediaFile>\n            </MediaFiles>\n          </Linear>\n        </Creative>\n      </Creatives>\n    </InLine>\n  </Ad>\n</VAST>"
        }
      ]
    }
  ]
}

XML Video VAST Standalone

This is the content of XmlVideoVAST from the example above, presented as a standalone XML snippet for better readability.

<?xml version="1.0" encoding="UTF-8"?>
<VAST xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
      xmlns:xsd="http://www.w3.org/2001/XMLSchema"
      version="4.2">
  <Ad id="1234567890">
    <InLine>
      <AdSystem>Criteo</AdSystem>
      <AdTitle>Onsite Branding Video</AdTitle>
      <Description>This is the primary messaging text.</Description>
      <Advertiser>The Brand</Advertiser>
      <Impression><![CDATA[https://b.us5.us.criteo.com/rm?rm_e=IMP_TRACKING_URL]]></Impression>
      <Error><![CDATA[https://b.us5.us.criteo.com/rm?rm_e=ERROR_TRACKING_URL]]></Error>
      <Creatives>
        <Creative id="creative123">
          <Linear>
            <Duration>00:00:20.000</Duration>
            <TrackingEvents>
              <Tracking event="start"><![CDATA[https://tracking/start]]></Tracking>
              <Tracking event="firstQuartile"><![CDATA[https://tracking/firstQuartile]]></Tracking>
              <Tracking event="midpoint"><![CDATA[https://tracking/midpoint]]></Tracking>
              <Tracking event="thirdQuartile"><![CDATA[https://tracking/thirdQuartile]]></Tracking>
              <Tracking event="complete"><![CDATA[https://tracking/complete]]></Tracking>
            </TrackingEvents>
            <VideoClicks>
              <ClickThrough id="brandingClick">
                <![CDATA[https://retailer.com/branding-landing-page]]>
              </ClickThrough>
              <ClickTracking>
                <![CDATA[https://tracking/click]]>
              </ClickTracking>
            </VideoClicks>
            <MediaFiles>
              <MediaFile delivery="progressive"
                         type="video/mp4"
                         width="640"
                         height="360"
                         scalable="true"
                         maintainAspectRatio="true">
                <![CDATA[https://static.retailer.com/videos/branding_video.mp4]]>
              </MediaFile>
            </MediaFiles>
          </Linear>
        </Creative>
      </Creatives>
    </InLine>
  </Ad>
</VAST>

Specifications

Video Specifications

All Devices

Attribute	Specification
File size	300 MB
Supported file types	MP4
Video ratio	16:9
Max duration	30 seconds

Legal Text Option

Attribute	Specification
Maximum characters	90 characters, including spaces

Branding Image

Attribute	Specification
File size	300 KB
Supported file types	JPEG, PNG in 72 dpi.
Dimension (W x H)	1200x1200

Messaging Option

Attribute	Specification
Maximum characters	140 characters, including spaces

CTA Button Option

Attribute	Specification
CTA Text	25 characters, including spaces
Redirection URL	Choice on redirection target: On current page, on new tab

Assets Sizes and Details

Desktop

The desktop version of the Branding Video Standout is designed as follows:
- The video zone is on the left,
- The branding image is in the middle (1200 x 1200),
- The branding zone including a Messaging Text & a CTA Button are on the right.

Mobile

The mobile version of the Branding Video Standout is designed as follows:

The video zone is on the top,
The branding image, Messaging Text and CTA are below the video.

Available Options

Redirection

Redirection is accomplished by clicking on either:

the CTA button
the video (other than the buttons and legal text)
the Branding Image

There are two possible redirection options:

_Self (opens in the same tab),
_Blank (opens in a new tab).

Redirection URL

All interactive elements—the CTA button, video, and branding image—redirect to the same destination URL.

This URL is retrieved from the VAST XML <ClickThrough> section. When defined, this field applies uniformly to all three assets to ensure consistent redirection behavior.

Legal Text

Legal text can be added as an option (90 characters maximum, including spaces).

If the option is enabled:

While hovering over the video, an (i) icon is displayed in the top-left corner, like so:

When hovering the (i) icon, the legal text is displayed on top of the video like so:

On mobile screens, the legal text will always display between the branding video zone and the branding messaging:

Color Mode

The advertiser can choose between two preset color modes to ensure the best contrast between the buttons and the video. Buttons and options appear while hovering over the video.

Light mode

Background color: #FFFFFF 80%
Icon color: #6A6A6A
Legal text color: #000000

Dark mode

Background color: 6A6A6A 80%
Icon color: #FFFFFF
Legal text color: #FFFFFF

Technical Details

Global

The border should be fixed to 1px and should surround the video creative and the product zone.
Depending on placement size, the format dimensions may vary. However, the video ratio will remain constant at 16:9.

Branding Video Standout

Overview

Response Keys

In the Rendering Section

Format/Placement VAST Options

Sample Response

Branding Video Standout: VAST Tag

Branding Video Standout: VAST XML

Embedded in the JSON File

XML Video VAST Standalone

Specifications

Video Specifications

All Devices

Legal Text Option

Branding Image

Messaging Option

CTA Button Option

Assets Sizes and Details

Desktop

Mobile

Available Options

Redirection

Redirection URL

Legal Text

Color Mode

Light mode

Dark mode

Technical Details

Global

1400 x 900 px

900 x 700 px

700 x 480 px

Mobile

Mobile (placement width ≤ 445 px)