Branding Video Standout

Branding Video Standout is a format combining a branded video with a branded image and a CTA.

Overview

The Branding Video Standout format contains a video, a branding image, a branded message and a CTA.

The Hero Video Banner components

The Branding Video Standout components


Response keys

The following is a description of the different keys used to render ads.

In the Rendering section

Key

Description

branding_image

Image file.
Required: true;
Width: 1200 px;
Height: 1200 px;
Max size: 307200 bytes (300 KB);
Extensions: jpeg, png.

branding_image_alt_text

Alternative text for the branding image.
Required: true;
Max characters: 120

background_color

Background color for the full unit.
Required: true;
Default: #EFEFEF.

border_color

Border color for the full unit.
Required: true;
Default: #CCCCCC.

messaging_text

Main ad message.
Required: true;
Max characters: 140.

messaging_text_color

Color of the messaging text.
Required: true;
Default: #000000.

displayed_brand

Brand name displayed with “Sponsored by” tag.
Required: true;
Max characters: 25.

optional_legal_text

Legal text add-on for the video.
Max 90 characters, including spaces.
Desktop: visible on hover of the “i” icon;
Mobile/App: always visible below the video.

optional_redirect_target

Only for web.
Ignored if no ClickThrough is provided in the VAST.
Values: _blank (new tab), _self (same tab).

background_video_alt_text

Video alternative text for accessibility.

color_mode

Preset theme for UI elements. Values: lightcommand (black elements: #000000), darkcommand (white elements: #FFFFFF).


At the placement/format level

You will find one of the following VAST options:

KeyDescription
TagVideoVASTA URL to load a VAST XML that includes all information to render the video part (left side).
OR-
XmlVideoVASTA VAST XML to provide a video player

Sample response

Branding Video Standout: VAST Tag

{
  "status": "OK",
  "placements": [
    {
      "viewHome_API_desktop-Flagship": [
        {
          "format": "BVS",
          "products": [],
          "rendering": {
            "branding_image": "https://example.com/image.png",
            "branding_image_alt_text": "Advertiser logo",
            "background_color": "#EFEFEF",
            "border_color": "#CCCCCC",
            "messaging_text": "This is the primary messaging text.",
            "messaging_text_color": "#000000",
            "displayed_brand": "The Brand",
            "optional_legal_text": "This is the optional legal text.",
            "optional_redirect_target": "_blank",
            "background_video_alt_text": "this is the video alternative text",
            "color_mode": "lightcommand"
          },
          "TagVideoVAST": "//rm-v.us5.eu.criteo.com/v?rm_e=cTPHYkD46JXqUp9svzl4FwDN_Re-KWTFmSn1QREFzvxlBjtyuwqDRDnVL8lIDel4Th9npJBHSThNiJLriLBlmmJlLg3E7oRRs-IIthJ3MTTQGMWNlOPHOebj8aiWu-YTK7Esx7vZ_fdMtLSLuHYbwqZnpT2xb3zqTJ96A2TPZWaVJPUqCO8KuUd5MBgT1mvs_o-L4lim6g9KZmIWT4c0EbOwA&ev=4",
          "OnLoadBeacon": "//b.us5.us.criteo.com/rm?rm_e=2DP313G8ktSXXaFvImaO4VKMqFSCkvmlcTz98dfgdfmtngUKQgwShE9%bvNSjDndYD%2bnpLT4PWDoNaCb862AMTvSopOdYNFGidZfBHggUmtpL%2fYOudEdDP7kANk%2bGmsBy3OCIm58C0uAYEJSHBdruRC%2fhbWLKUdZ2VdHdFwvBg8IT9Yt4V0DS%2bufcBDtvWbEhioZmIPaBY3uuykPSXyOlpMPFfHqZ%2bg%3d%3d&ev=2",
          "OnViewBeacon": "//b.us5.us.criteo.com/rm?rm_e=YIfuO34D8lTreAuY8MIlZiNjtIYz48eDlYzK0kXFMIuhZjwV6cVwkirv6Tbbixk6Wgh7TLqia3Gw1uOcHcNCs%2f4hpPjT2yIGBXUv36EjR20dfgdfgsjFkZFPx8QGY9uakIYTCoH73BwvmoZdM5ForssG%2fkumRGMydeN9VqXHDdF8PxDvlVFUP3M%2fgFsSYQcCTO%2brLIhUs4%2bTKzg3mOxt%2fzSrsyOkQzOP7b7x5lupA2unc%3d&ev=2",
          "OnClickBeacon": "//b.us5.us.criteo.com/rm?rm_e=Db34znl4Lx0Oq1zpo6o%2f5W7GNmopfgN3f4DEpjSxb8eBUtw1dsIWqH82fbjaLIwGVlIukvlY5suhA5G%2fYZcU2Lx0aiFdfgdfgR7hNwL%2blregzZewZ6wuArnzW9sBqia4vvWq%2bBsGU39FRUuYm94OcSReYRutW%2fXtQ5Vx7lExUKg0P3%2fQRk%2bWuroBUmFR5M0atLoYvduF7Qmb4Vms1Ma4dOAwiCKtgh0t27j5Z5IPvlm3I%2fwHMEiS3jnBSD&ev=2",
          "OnFileClickBeacon": "//b.us5.us.criteo.com/rm?rm_e=Db34znl4Lx0Oq1zpo6o%2Nf4DE5lpjSxbBUtw1dsIWqH8%2fbjLIwGVlIukvlY5suhA5G%2fYZcU2Lx0aiFdfgdfgR7hNwL%2blregzZewZ6wuArnzW9sBqia4vvWq%2bBsGU39FRUuYm94OcSReYRutW%2fXtQ5Vx7lExUKg0P3%2fQRk%2bWuroBUmFR5M0atLoYvduF7Qmb4Vms1Ma4dOAwiCKtgh0t27j5Z5IPvlm3I%2fwHMEiS3jnBSD&ev=2",
          "OnBundleBasketChangeBeacon": "//b.us5.us.criteo.com/rm?rm_e=EPQZxjkhpjUK980SuOfCsTUVMLvFuugK%2f7NaEZDdh5JUt8YNx8PZUKRY2b93LwBFzLYDA3EppPd336FlC3y9%2dfgdfgbUcOP6qdW5k27ef5KwplDMOMh%2bnhF%2blpeguQpact691q70oFry4KYaNbRhKHmCm9wtVmDBbiwGBNW77%2f0lIKintx2O3Dv%2fuCEymreHBITagpX7GXLP0pTQ6O0%2fdMEH%2fI4Z2dPtUHa3ps7G4V%2fvDspyR&ev=2"
        }
      ]
    }
  ]
}

Branding Video Standout: VAST XML

{
  "status": "OK",
  "placements": [
    {
      "viewHome_API_desktop-Flagship": [
        {
          "format": "BVS",
          "products": [],
          "rendering": {
            "branding_image": "https://example.com/image.png",
            "branding_image_alt_text": "Advertiser logo",
            "background_color": "#EFEFEF",
            "border_color": "#CCCCCC",
            "messaging_text": "This is the primary messaging text.",
            "messaging_text_color": "#000000",
            "displayed_brand": "The Brand",
            "optional_legal_text": "This is the optional legal text.",
            "optional_redirect_target": "_blank",
            "background_video_alt_text": "this is the video alternative text",
            "color_mode": "lightcommand"
          },
          "XmlVideoVAST": "<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<VAST xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\"\n      xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\"\n      version=\"4.2\">\n  <Ad id=\"1234567890\">\n    <InLine>\n      <AdSystem>Criteo</AdSystem>\n      <AdTitle>Onsite Branding Video</AdTitle>\n      <Description>This is the primary messaging text.</Description>\n      <Advertiser>The Brand</Advertiser>\n      <Impression><![CDATA[https://b.us5.us.criteo.com/rm?rm_e=IMP_TRACKING_URL]]></Impression>\n      <Error><![CDATA[https://b.us5.us.criteo.com/rm?rm_e=ERROR_TRACKING_URL]]></Error>\n      <Creatives>\n        <Creative id=\"creative123\">\n          <Linear>\n            <Duration>00:00:20.000</Duration>\n            <TrackingEvents>\n              <Tracking event=\"start\"><![CDATA[https://tracking/start]]></Tracking>\n              <Tracking event=\"firstQuartile\"><![CDATA[https://tracking/firstQuartile]]></Tracking>\n              <Tracking event=\"midpoint\"><![CDATA[https://tracking/midpoint]]></Tracking>\n              <Tracking event=\"thirdQuartile\"><![CDATA[https://tracking/thirdQuartile]]></Tracking>\n              <Tracking event=\"complete\"><![CDATA[https://tracking/complete]]></Tracking>\n            </TrackingEvents>\n            <VideoClicks>\n              <ClickThrough id=\"brandingClick\">\n                <![CDATA[https://retailer.com/branding-landing-page]]>\n              </ClickThrough>\n              <ClickTracking>\n                <![CDATA[https://tracking/click]]>\n              </ClickTracking>\n            </VideoClicks>\n            <MediaFiles>\n              <MediaFile delivery=\"progressive\"\n                         type=\"video/mp4\"\n                         width=\"640\"\n                         height=\"360\"\n                         scalable=\"true\"\n                         maintainAspectRatio=\"true\">\n                <![CDATA[https://static.retailer.com/videos/branding_video.mp4]]>\n              </MediaFile>\n            </MediaFiles>\n          </Linear>\n        </Creative>\n      </Creatives>\n    </InLine>\n  </Ad>\n</VAST>"
        }
      ]
    }
  ]
}

Specifications

Video Specifications

All Devices

AttributeSpecification
File size300 MB
Supported file typesMP4
Video ratio16:9
Max duration30 seconds

Legal Text Option

AttributeSpecification
Maximum characters90 characters, including spaces

Branding Image

AttributeSpecification
File size300 KB
Supported file typesJPEG, PNG in 72 dpi.
Dimension (W x H)1200x1200

Messaging Option

AttributeSpecification
Maximum characters140 characters, including spaces

CTA Button Option

AttributeSpecification
CTA Text25 characters, including spaces
Redirection URLChoice on redirection target: On current page, on new tab

Assets sizes and details


Desktop

The Hero Video Banner format on desktop

The Branding Video Standout format on desktop

  • The desktop version of the Branding Video Standout is designed as follows:
    • The video zone is on the left,
    • The branding image is in the middle (1200 x 1200),
    • The branding zone including a Messaging Text & a CTA Button are on the right.

Mobile

The Hero Video Banner format on Mobile

The Branding Video Standout format on Mobile

The mobile version of the Branding Video Standout is designed as follows:

  • The video zone is on the top,
  • The branding image, Messaging Text and CTA are below the video.

Available options

Redirection

Redirection is accomplished by clicking on either:

  • the CTA button
  • the video (other than the buttons and legal text)
  • the Branding Image

There are two possible redirection options:

  • _Self (opens in the same tab),
  • _Blank (opens in a new tab).

Redirection URL

All interactive elements—the CTA button, video, and branding image—redirect to the same destination URL.

This URL is retrieved from the VAST XML <ClickThrough> section. When defined, this field applies uniformly to all three assets to ensure consistent redirection behavior.


Legal text

Legal text can be added as an option (90 characters maximum, including spaces).

If the option is enabled:

  • While hovering over the video, an (i) icon is displayed in the top-left corner, like so:
  • When hovering the (i) icon, the legal text is displayed on top of the video like so:
  • On mobile screens, the legal text will always display between the branding video zone and the branding messaging:

Color mode

The advertiser can choose between two preset color modes to ensure the best contrast between the buttons and the video. Buttons and options appear while hovering over the video.

Light mode

  • Background color: #FFFFFF 80%
  • Icon color: #6A6A6A
  • Legal text color: #000000

Dark mode

  • Background color: 6A6A6A 80%
  • Icon color: #FFFFFF
  • Legal text color: #FFFFFF

Technical details

Global

  • The border should be fixed to 1px and should surround the video creative and the product zone.
  • Depending on placement size, the format dimensions may vary. However, the video ratio will remain constant at 16:9.

1400 x 900


900 x 700


700 x 480


Mobile


Mobile (placement width ≤ 445 px)

  • 10 px of padding to the left and right of Messaging Text,
  • 8 px of padding between Messaging Text and CTA,
  • Messaging Text and CTA are vertically centered.