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Line item endpoints

  • Manage your retail media line items
  • Configure line items such as budgets, flight dates, bids (Open Auction only), and targeting capabilities (Preferred Deals only).
  • Retrieve and advertise products from your product catalog

Quick Start

  1. Select products to promote from your account catalog
  2. Create a campaign
  3. Create a line item
  4. Add products to promote onto the line item
  5. Assign the campaign to an account balance
  6. Activate your line item!

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Access to Preferred Deals capabilities

Our Preferred Deals capabilities are currently only accessible to our Retailer partners as part of our beta launch.
To gain access to Preferred Deals documentation, please reach out to your Criteo Account Manager.


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