DSP Analytics Endpoints

Endpoints

Four separate endpoints support requests to create campaign and line item reports and retrieve the report data and status.

Verb	Endpoint	Description
POST	`/reports/campaigns`	Create a Campaign report request
POST	`/reports/line-items`	Create a Line Item report request
GET	`/reports/{reportId}/status`	Get status of a specific report
GET	`/reports/{reportId}/output`	Download output of a specific report

Report Request Attributes

Attribute	Data Type	Description
`id` / `ids`*	string / list`<string>`	Campaign or Line Item ID(s) of the desired report Examples: `id: "12345"` `ids: ["12345", "67890"]` Accepted values: single or list of string/int64 (max 50 ids per call) Writeable? N / Nullable? N
`reportType`	enum	Report types are pre-packaged reports that allow the specification of the report breakdown. See Report Types for more details about each of them. Note: when `metrics` and `dimensions` are used, `reportType` is ignored. Accepted values: refer to Report Types page for a complete list of available values Writeable? N / Nullable? N
`dimensions`	list`<enum>`	Dimension attributes desired for metrics breakdown for the custom report of the campaign(s) / line item(s). Note: when `metrics` and `dimensions` are used, `reportType` is automatically ignored Accepted values: refer to Metrics and Dimensions page for a complete list of available values Writeable? N / Nullable? N
`metrics`	list`<enum>`	Quantitative metrics desired in the custom report of the campaign(s) / line item(s). Note: when `metrics` and `dimensions` are used, the `reportType` is automatically ignored when including `winRate` metric, it is required to either define `campaignType` as `sponsoredProducts` or include `campaignTypeName` in the list of dimensions Accepted values: refer to Metrics and Dimensions page for a complete list of available values Writeable? N / Nullable? N
`startDate`*	date	Start date to report (inclusive) Accepted values: `YYYY-MM-DD` Writeable? N / Nullable? N
`endDate`*	date	End date to report (inclusive) Accepted values: `YYYY-MM-DD` Writeable? N / Nullable? N
`campaignType`	enum	Campaign type Accepted values: `sponsoredProducts`, `onSiteDisplays` Writeable? N / Nullable? N
`timeZone`	string	Time zone to consider in the report Accepted values: IANA (TZ database) time zones (example: `America/New_York`, `Europe/Paris`, `Asia/Tokyo`, `UTC`) Writeable? N / Nullable? Y
`clickAttributionWindow`	enum	The post-click attribution window, defined as the maximum number of days considered between a click and a conversion for attribution; conversions are attributed to the date of conversion, not the date of click; defaults to campaign settings if omitted; must be specified if `viewAttributionWindow` is one of the accepted values. The post-click attribution window, defined as the maximum number of days considered between a click and a conversion for attribution; conversions are attributed to the date of conversion, not the date of click. Defaults to campaign settings if omitted; must be specified if `viewAttributionWindow` is one of the accepted values. Accepted values: `none`, `7D`, `14D`, `30D` Writeable? N / Nullable? Y
`viewAttributionWindow`	enum	The post-view attribution window, defined as the maximum number of days considered between an impression and a conversion for attribution; conversions are attributed to the date of conversion, not the date of impression; defaults to campaign settings if omitted; must be less than or equal to `clickAttributionWindow`; must be specified if `clickAttributionWindow` is one of the accepted values. The post-view attribution window, defined as the maximum number of days considered between an impression and a conversion for attribution; conversions are attributed to the date of conversion, not the date of impression. Defaults to campaign settings if omitted; must be less than or equal to `clickAttributionWindow`; must be specified if `clickAttributionWindow` is one of the accepted values. Accepted values: `none`, `1D`, `7D`, `14D`, `30D` Writeable? N / Nullable? Y
`salesChannel`	enum	Filter on specific sales channel: online or offline Accepted values: `online`, `offline` Writeable? N / Nullable? Y
`format`	enum	Format of the report data returned Accepted values: `json`, `json-compact`, `json-newline`, `csv` Default: `json` Writeable? N / Nullable? N
`searchTermTypes`	string	The match type used to associate a search term and keywords entered for the campaign. Accepted values: `Entered`: the search term matches exactly what was entered manually by the Commerce Max user `Searched`: the search term matches what a shopper searched on the retailer’s website.
`searchTermTargeting`	string	Indicates how the keyword was targeted — either manually by the user or automatically by the platform. Accepted values: `Manual`: The search term matches a keyword entered in Commerce Max or a variation created via stemming. `Automatic`: The search term was added by the automated keyword tool.
`targetedKeywordType`	string	Specifies the conquesting strategy used with the keyword. Accepted values: `Conquesting`: Targets competitors' branded keywords. `Branded`: Targets the advertiser’s own branded keywords. `Generic`: Targets neutral or non-branded keywords.
`mediaType`	string	The type of creative asset used in the ad, such as Display or Video. Accepted values: `video`, `display`, `all`

*Required

📘
Reporting Asynchronous Workflow: Step 1 of 3

First, create a request for the campaign or line item report with the desired attributes

This generates a reportId representing the report

Create a Report Request

Reporting endpoints provide two separate endpoints that allow downloading reports at the campaign or line item level. Each of the following requests can be repeated for each individual report type.

Campaigns Level Report

https://api.criteo.com/{version}/retail-media/reports/campaigns

Sample Request

curl -X POST "https://api.criteo.com/{version}/retail-media/reports/campaigns" \
    -H "Authorization: Bearer <MY_ACCESS_TOKEN>" \
    -H "Content-Type: application/json" \
    -d '{
            "data": {
                "type": "RetailMediaReportRequest",
                "attributes": {
                    "id": "8343086999167541140",
                    "metrics": ["impressions"],
                    "dimensions": ["date"],
                    "reportType": "summary",
                    "startDate": "2025-01-01",
                    "endDate": "2025-01-31",
                    "timeZone": "America/New_York",
                    "campaignType": "sponsoredProducts",
                    "salesChannel": "offline"
                }
            }
        }'

import requests
import json

url = "https://api.criteo.com/{version}/retail-media/reports/campaigns"

payload = json.dumps({
  "data": {
    "type": "RetailMediaReportRequest",
    "attributes": {
      "id": "1285",
      "metrics": [
       		 "impressions"
      		 ],
      "dimensions": [
     		   "date"
     			 ],
      "reportType": "summary",
      "startDate": "2025-01-01",
      "endDate": "2025-01-31",
      "timeZone": "America/New_York",
      "campaignType": "sponsoredProducts",
      "salesChannel": "offline"
    }
  }
})
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("POST", url, headers=headers, data=payload)

print(response.text)

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("application/json");

RequestBody body = RequestBody.create(mediaType, "{\"data\":{\"type\":\"RetailMediaReportRequest\",\"attributes\":{\"id\":\"8343086999167541140\",\"metrics\":[\"impressions\"],\"dimensions\":[\"date\"],\"reportType\":\"summary\",\"startDate\":\"2025-01-01\",\"endDate\":\"2025-01-31\",\"timeZone\":\"America/New_York\",\"campaignType\":\"sponsoredProducts\",\"salesChannel\":\"offline\"}}}");

Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/reports/campaigns")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/reports/campaigns');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));
$request->setBody('{\"data\":{\"type\":\"RetailMediaReportRequest\",\"attributes\":{\"id\":\"8343086999167541140\",\"metrics\":[\"impressions\"],\"dimensions\":[\"date\"],\"reportType\":\"summary\",\"startDate\": \"2025-01-01\",\"endDate\":\"2025-01-31\",\"timeZone\":\"America/New_York\",\"campaignType\":\"sponsoredProducts\",\"salesChannel\":\"offline\"}}}');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Line Items Level Report

https://api.criteo.com/{version}/retail-media/reports/line-items

Sample Request

curl -X POST "https://api.criteo.com/{version}/retail-media/reports/line-items" \
    -H "Authorization: Bearer <MY_ACCESS_TOKEN>" \
    -H "Content-Type: application/json" \
    -d '{
            "data": {
                "type": "RetailMediaReportRequest",
                "attributes": {
                    "id": "8343086999167541140",
                    "metrics": [
                        "impressions"
                    ],
                    "dimensions": [
                        "date"
                    ],
                    "reportType": "summary",
                    "startDate": "2020-04-06",
                    "endDate": "2020-06-04",
                    "timeZone": "America/New_York",
                    "campaignType": "sponsoredProducts",
                    "salesChannel": "offline"
                }
            }
        }'

import requests
import json

url = "https://api.criteo.com/{version}/retail-media/reports/line-items"

payload = json.dumps({
  "data": {
    "type": "RetailMediaReportRequest",
    "attributes": {
      "id": "1285",
      "metrics": [
       		 "impressions"
      		 ],
      "dimensions": [
     		   "date"
     			 ],
      "reportType": "summary",
      "startDate": "2022-06-06",
      "endDate": "2022-07-04",
      "timeZone": "America/New_York",
      "campaignType": "sponsoredProducts",
      "salesChannel": "offline"
    }
  }
})
headers = {
  'Content-Type': 'application/json',
  'Accept': 'application/json',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("POST", url, headers=headers, data=payload)

print(response.text)

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("application/json");

RequestBody body = RequestBody.create(mediaType, "{\n            \"data\": {\n                \"type\": \"RetailMediaReportRequest\",\n                \"attributes\": {\n                    \"id\": \"8343086999167541140\",\n                    \"metrics\": [\n       \t\t\t\t\t\t\t\t \"impressions\"\n      \t\t\t\t\t\t\t\t ],\n      \t\t\t\t\t\t  \"dimensions\": [\n        \t\t\t\t\t\t   \"date\"\n      \t\t\t\t\t\t\t\t ],\n                    \"reportType\": \"summary\",\n                    \"startDate\": \"2020-04-06\",\n                    \"endDate\": \"2020-06-04\",\n                    \"timeZone\": \"America/New_York\",\n                    \"campaignType\": \"sponsoredProducts\",\n      \t\t\t\t\t\t  \"salesChannel\": \"offline\"\n                }\n            }\n        }");

Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/reports/line-items")
  .method("POST", body)
  .addHeader("Content-Type", "application/json")
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/reports/line-items');
$request->setMethod(HTTP_Request2::METHOD_POST);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Content-Type' => 'application/json',
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));
$request->setBody('{\n            \"data\": {\n                \"type\": \"RetailMediaReportRequest\",\n                \"attributes\": {\n                    \"id\": \"8343086999167541140\",\n                    \"metrics\": [\n       \t\t\t\t\t\t\t\t \"impressions\"\n      \t\t\t\t\t\t\t\t ],\n      \t\t\t\t\t\t  \"dimensions\": [\n        \t\t\t\t\t\t   \"date\"\n      \t\t\t\t\t\t\t\t ],\n                    \"reportType\": \"summary\",\n                    \"startDate\": \"2020-04-06\",\n                    \"endDate\": \"2020-06-04\",\n                    \"timeZone\": \"America/New_York\",\n                    \"campaignType\": \"sponsoredProducts\",\n      \t\t\t\t\t\t  \"salesChannel\": \"offline\"\n                }\n            }\n        }');
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": {
        "type": "RetailMediaReportStatus",
        "id": "2e733b8c-9983-4237-aab9-17a42f4267cb",
        "attributes": {
            "status": "pending",
            "rowCount": null,
            "fileSizeBytes": null,
            "md5Checksum": null,
            "createdAt": null,
            "expiresAt": null,
            "message": null
        }
    }
}

📘
Reporting Asynchronous Workflow: Step 2 of 3

Next, use the reportId to poll the report status endpoint until one is successfully computed

Get Status of a Specific Report

This endpoint retrieves the status of a specific report. Status can be pending, success, failure, or expired

https://api.criteo.com/{version}/retail-media/reports/{reportId}/status

Sample Request

curl -X GET "https://api.criteo.com/{version}/retail-media/reports/2e733b8c-9983-4237-aab9-17a42f4267cb/status" \
    -H "Authorization: Bearer <MY_ACCESS_TOKEN>"

import requests

url = "https://api.criteo.com/{version}/retail-media/reports/73fb7859-301f-4371-be91-3e4ad00964aa/status"

payload={}
headers = {
  'Accept': 'application/json',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("GET", url, headers=headers, data=payload)

print(response.text)

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("text/plain");

RequestBody body = RequestBody.create(mediaType, "");

Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/reports/73fb7859-301f-4371-be91-3e4ad00964aa/status")
  .method("GET", body)
  .addHeader("Accept", "application/json")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/reports/73fb7859-301f-4371-be91-3e4ad00964aa/status');
$request->setMethod(HTTP_Request2::METHOD_GET);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Accept' => 'application/json',
  'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

{
    "data": {
        "attributes": {
            "status": "success",
            "rowCount": 50,
            "fileSizeBytes": 9711,
            "md5CheckSum": "b92bf24cd899f172907f8b001b8a5edb",
            "createdAt": "2025-02-19T19:40:27.000Z",
            "expiresAt": "2025-02-26T19:40:30.000Z",
            "message": "rows_count=50",
            "id": "16d70ce4-6917-48b8-8a55-184809dd59b5"
        },
        "id": "16d70ce4-6917-48b8-8a55-184809dd59b5",
        "type": "StatusResponse"
    },
    "warnings": [],
    "errors": []
}

📘
Reporting Asynchronous Workflow: Step 3 of 3

Finally, download the report using the report output endpoint

Report outputs are cached for at least 1 hour before expiration

Exact expiration is indicated by the expiresAt field in the /status response

Download Output of a Specific Report

This endpoint returns the specific report in the requested format.

https://api.criteo.com/{version}/retail-media/reports/{reportId}/output

Sample Request

curl -X GET "https://api.criteo.com/{version}/retail-media/reports/2e733b8c-9983-4237-aab9-17a42f4267cb/output" \
    -H "Authorization: Bearer <MY_ACCESS_TOKEN>"

import requests

url = "https://api.criteo.com/{version}/retail-media/reports/73fb7859-301f-4371-be91-3e4ad00964aa/output"

payload={}
headers = {
  'Accept': 'application/octet-stream',
  'Authorization': 'Bearer <MY_ACCESS_TOKEN>'
}

response = requests.request("GET", url, headers=headers, data=payload)

print(response.text)

OkHttpClient client = new OkHttpClient().newBuilder()
  .build();

MediaType mediaType = MediaType.parse("text/plain");

RequestBody body = RequestBody.create(mediaType, "");

Request request = new Request.Builder()
  .url("https://api.criteo.com/{version}/retail-media/reports/73fb7859-301f-4371-be91-3e4ad00964aa/output")
  .method("GET", body)
  .addHeader("Accept", "application/octet-stream")
  .addHeader("Authorization", "Bearer <MY_ACCESS_TOKEN>")
  .build();

Response response = client.newCall(request).execute();

<?php
require_once 'HTTP/Request2.php';
$request = new HTTP_Request2();
$request->setUrl('https://api.criteo.com/{version}/retail-media/reports/73fb7859-301f-4371-be91-3e4ad00964aa/output');
$request->setMethod(HTTP_Request2::METHOD_GET);
$request->setConfig(array(
  'follow_redirects' => TRUE
));
$request->setHeader(array(
  'Accept' => 'application/octet-stream',
  'Authorization' => 'Bearer <MY_ACCESS_TOKEN>'
));
try {
  $response = $request->send();
  if ($response->getStatus() == 200) {
    echo $response->getBody();
  }
  else {
    echo 'Unexpected HTTP status: ' . $response->getStatus() . ' ' .
    $response->getReasonPhrase();
  }
}
catch(HTTP_Request2_Exception $e) {
  echo 'Error: ' . $e->getMessage();
}

Sample Response

Campaign Summary Report

{
    "columns": [
        "campaignId", "campaignName", "campaignTypeName", "date", "impressions", "clicks", 
        "attributedOrders", "attributedUnits", "attributedSales", "ctr", "spend", "cpc", "cpo", 
        "roas", "uniqueVisitors", "frequency"
    ],
    "data": [
        [
            "1285", "End of Summer Sale", "Open Auction", "2025-01-31", 0, 0, 
            1, 1, 76.9400, null, 0.0000, null, 0.0000, 
            null, null, null
        ],
        [
            "1285", "End of Summer Sale", "Open Auction", "2025-01-29", 1883, 6, 
            8, 8, 1749.2600, 0.0032, 3.7000, 0.6167, 0.4625, 
            472.7730, null, null
        ],
        [
            "1285", "End of Summer Sale", "Open Auction", "2025-01-28", 0, 0, 
            1, 1, 99.4600, null, 0.0000, null, 0.0000, 
            null, null, null
        ],
        [
            "1285", "End of Summer Sale", "Open Auction", "2025-01-27", 35087, 107, 
            25, 25, 4381.2700, 0.0030, 96.3000, 0.9000, 3.8520, 
            45.4961, null, null
        ] 
    ], 
    "rows":4
}

Campaign Attribution Report

{
    "columns": [
        "purchasedDate", "purchasedHour", "advDate", "advHour", "daysDifference", 
        "campaignId", "campaignName", "lineItemId", "lineItemName", 
        "advProductId", "advProductGtin", "advProductMpn", "advProductName", 
        "advProductCategory", "purchasedProductId", "purchasedProductGtin", 
        "purchasedProductMpn", "purchasedProductName", "purchasedProductCategory", 
        "attributedUnits", "attributedSales", "advEngagement", 
        "advToPurchasedProductRelationship", "salesChannel", "retailerName", 
        "pageTypeName", "keyword", "attributionWindow"
    ],
    "data": [
        [
            "2022-10-21", 16, "2022-10-21", 16, 0, 
            "1344", "End to end testing", "2602", "LJ Test", 
            "426292", null, null, 
            "Arm & Hammer Pure Baking Soda, 13.5 lbs", "hardware > tools > hammers > powered hammers", "426292", null, null, 
            "Arm & Hammer Pure Baking Soda, 13.5 lbs", "hardware > tools > hammers > powered hammers", 
            1, 8.6900, "click", 
            "same sku", "online", "Costco", 
            "category", "", "C30V01"
        ]
    ],
    "rows": 1
}