HomeGuidesChangelog
Log In
Guides

Introduction

Learn more about the Criteo Retail Media Ad Delivery System and how to integrate with it

Suggest Edits

Welcome

👍

This documentation will guide you through the integration of our Onsite retail media delivery solution.

You will find content about:

Integration flow

The integration timeline can vary depending on the resources available and the level of prioritization. Here is an overview of the integration flow and steps:

  • The preparation phase follows the initial kick-off. That's a time dedicated to the creation and validation of the ad formats and mock-ups, as well as providing the integration documentation and setting up the product feed alongside its QA and ingestion. This is followed by the account setup.
  • The technical integration phase has two parts:
    • the first part is dedicated to Ad requests development, testing and QA,
    • the second part focuses on Ad rendering and beaconing development, testing and QA.
  • The "Go live" phase goes from Prod release, to Prod & Data QA, to the actual "go live", followed by algorithm optimization.
Criteo Retail Media integration timeline overview

Overview of the Criteo Retail Media API integration flow

Timeline precisions

  • Each step duration depends on the integrated scope and on retailer’s integration capacity and resources.
  • QA duration depends on the scope and round(s) of feedback between Criteo and the Retailer.
  • For example, an 8 to 10 weeks duration is standard for a scope of Sponsored Products in one environment (Web/Web mobile or Apps). Whereas, simultaneously integrating a scope of Sponsored Products & Commerce display formats in multiple environments and countries is estimated to take from 15 to 20 weeks.

Onsite vs. Offsite

At Criteo, Retail Media solutions are split into two categories: Onsite and Offsite.

Onsite

Onsite advertisements are displayed within a retailer's website or mobile app. Onsite ads use first party data to reach shoppers who visit, browse, or search on a specific retailer. There are two campaign types, which include Onsite Display and Sponsored products.

Offsite

Offsite is a Retail Media solution used to target unique audiences using retailer first-party data to reach shoppers across the open internet.

🟠

C-Yield Help Center

You can learn more about Onsite Display and Offsite on the dedicated pages of the C-Yield Criteo Help Center.

⚠️

This documentation addresses the integration of Onsite solutions only. In order to activate Offsite, a separate OneTag integration is needed. Please reach out to your technical representative for more information.

Assistance

🟠

Criteo Help Centers

If you need more information regarding the Retail Media solutions, you can visit the C-Yield Help Center.

📘

Contact

If you require assistance along the integration process for ad delivery, please contact your technical account manager.

Updated 8 days ago

What’s Next